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August 12, 2021 14 min

Pietro Berardi, the CEO of Pirelli Tire North America, has a distinct vision for the company’s strategy in the United States. A big part of that is pursuing more OE fitments in the rapidly growing SUV/CUV/light truck segment, as you will hear on today's edition of The Modern Tire Dealer Show. Berardi also discusses how electric vehicles fit into Pirelli’s strategy and provides his outlook on the state of the U.S. tire market.

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