In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”
John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:
- What small and mid-sized firms get wrong (and right) about marketing
- How current clients drive 80% of new business and how to engage them better
- The difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)
- How business development is evolving for younger attorneys
- And… a classic RFP horror story
Whether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.