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May 12, 2021 35 mins

In our fifth episode Aaron James and Andrew Dickson welcome freelance copywriter and novel writer Kathy Hepinstall to the Mt. Freelance podcast. 

In the advertising world, Kathy is a legend. She has been freelancing as a copywriter for the best agencies and clients around for decades, often coming on for a few days to write the manifesto that leads to years of great creative, or coming on as a creative director for a few months to help steer the work and mentor young and even not so young teams. 

At the same time she’s written twenty novels. Eight of which you can find wherever you buy or borrow your books. We’re especially partial to The Book of Polly, a coming of age story about a young girl who worries her chain-smoking mom will die before she can uncover the secrets of her past. And we’re not the only ones, as she’s working on a feature film script based on the book for a major studio. 


But what makes Kathy truly special is, if you’ll excuse the pun, she’s an open book. She’s an active mentor who uses her time and platform to share information and ideas to help other creative people and writer’s especially thrive. And she’s deadpan funny. 

This episode is a must listen for anyone who writers ads, novels, screenplays or even emails. She share some great insights into how to be a successful writers, and how and why she would like to key the car of whoever created the term “writer’s block.”  

If you’re wondering how Kathy has been able to accomplish so much, the answer is right there in the podcast. For Kathy being a freelancer means you can and should charge for your value instead of your time. Which means more time for you. 

Mark as Played

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