Paul McClain's Top Tips to Out-Market Your Competition

📅 Guest: Paul McClain | Founder of Aiinat Brand Solutions | https://aiinat.com/

👤 Host: Steve Wunch | https://www.linkedin.com/in/stevewunch1/

➡️Connect: The Multifamily Mind Podcast | https://www.linkedin.com/showcase/the-multifamily-mind/

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🔥 In this insightful episode, Paul McClain brings his decades of multifamily experience to the mic to unpack what’s really missing between corporate marketing teams and onsite staff. From boosting digital visibility to fostering collaboration and trust, Paul shares his hands-on approach to marketing strategy that actually works on the ground.

🎧 In this episode, we dive into:

🧠 How onsite teams can become marketing powerhouses with the right training

🔍 Why quarterly digital audits are non-negotiable—and what to look for

💬 The importance of consistent messaging across your portfolio

📸 Why every property visit should be “photo-shoot ready” for the next prospect

🤝 How to foster better communication between corporate and onsite teams

💬 Favorite Quote:

“We depend on them to lease these multimillion dollar assets, but we’re afraid to give them some digital marketing theory... we have to be better about trusting them.”

📌 Whether you're a regional, a marketer, or onsite team member, this episode is packed with actionable ideas and sharp insights to elevate your multifamily marketing game—without the fluff.