MFREE 101 Trailer # 2 with Sam Morris: Are You Communicating Risk the Right Way?

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

“If you confuse, you lose.” And that goes for both life and investing.

In this episode, Sam Morris and I get into why clarity is everything—especially when it comes to educating investors and making sound decisions. The guest shares powerful insight on what happens when people feel unsure: they back out. Not because the deal is bad, but because confusion kills confidence.

We also unpack the real talk around multifamily investments—yes, they come with upside, but they also come with trade-offs like limited liquidity. And that’s not a bad thing... as long as you’re clear about what you’re getting into.

Transparency, clarity, and telling it like it is—that’s what builds trust and long-term results.

#ClearOverClever #InvestorMindset #LeadershipWithIntegrity

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Episode Transcript

video1103948737 (00:00):
There's an old line that says, if you confuse,

(00:02):
you lose.
A confuse mindset say no,because they do.
If I'm confused I can't moveforward with you.
And so clarity is a really bigdeal, like the transparency that
you're speaking of, andunderstanding The positives and
negatives to getting into anykind of deal like this, right?
it's not a hundred percentpositive, right?
You are giving up certain thingswhen you invest into a

(00:22):
multifamily deal, right?
One of the big ones I like totell people is liquidity, there
is a liquidity premium for youinvesting into a multi-family
deal.
Meaning it's not a liquid asset.
It's not going and buying astock that you can then, the
next day or that day trade,right?
We're in these deals for aparticular period of time, and
so you are taking on.

(00:43):
an illiquid investment, andthere's a premium associated
with that.
Just like you're paying apremium, a liquidity premium.
When you go and buy a stock orbond or something, you can trade
right away.
And so there's positives andnegatives to everything that we
do.
And just being clear about whatit is that you're looking for.