MFREE 102 Trailer # 5 with George Salas: How to Attract Bigger Capital?

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

In this episode, Hutch sits down with George Salas who cracked the code on attracting heavy-hitting fund managers and capital raisers—and it’s not what you think. It’s not just about showing off your track record. It’s about creating better economics for your partners than they could get on their own. 💼📊

We’re talking share class structures, aligned incentives, and why giving fund managers room to win with you actually opens the door to bigger deals.

 This convo isn’t just for capital raisers—it’s for anyone who wants to build smarter partnerships and attract aligned operators. If you’ve ever asked:

“Why would someone bring their investors to me?”

 …this one’s for you. 👂

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Episode Transcript

George Salas (00:00):
How do I attract bigger check writers?

(00:02):
How do I attract fund managers,capital raisers to partner with
us?
Okay.
I came out first and I wentthrough, mastermind.
Of course.
Yeah.
That's exactly what I was doingwith every single coach, every
day for like four or fivemonths.
I know.
I remember.
And yeah, you remember.
Oh yeah.
I asked all of them and I'mlike, how did you structure, how

(00:24):
did you do it to attract X?
How did you attract fundmanager?
How do you attract, how do youmake it more attractive so that
other people can partner withyou?
The veridic was create bettereconomics for them, way better
so that they can pass downbetter economics to their
investors than if they camedirectly through you.

(00:46):
So we did that by creatingdifferent share classes, And in
creating incentives on the top,on the bigger share class.
Those incentives align with thefund managers or capital raisers
so that they can make a nicehefty sum for putting together
the deal and their investorsmake more than if those

(01:08):
investors came directly throughus.
We get to do what we do right,which is create experiential
amazing short-term rentals.
and then everybody wins.