#028: Insights Into Native Experience Marketing with Mark Saba

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In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.

We explore Mark’s book "Native Experience Marketing,"  that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution to ensure that messages resonate authentically with the target audience.

We discuss the importance of authentically reaching, including, and engaging diverse audiences in their native languages and cultures. Mark also emphasizes the importance of cultural intelligence to understand and promote the nuances, values, and beliefs of different communities.

It was a pleasure to have Mark on to talk about his book and his approach to authentically promoting the native experience. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Mark Saba, LEXIGO’s Founder and CEO, and the creator of the Native Experience, is a Native Melbournian with Coptic-Egyptian roots. Mark has worked in the translation and localisation industry for almost 20 years. The industry is rooted in native communication, creating messages for diverse audiences, not just in their native tongue but in terms that resonate with them.

Mark’s diverse background made it easy to dive into the world of translation, but with the job came many questions about the state of the industry and the road it’s going down with the introduction of Multicultural Marketing.

In his recent book, Native Experience Marketing, Mark shares his unique expertise and invites you to be part of the movement that is changing the face of modern marketing.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!


LINKS:

• Lexigo.com
• [e-mail]
• www.lexigo.com/nx