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April 16, 2025 15 mins

In this audio-exclusive episode of The Never Peak Project, Coach Ranger shares the raw, real, and resourceful journey of what it takes to start a mission-driven business when you don't have a big bank account. From walking across the United States with nothing but a cart and belief, to growing his coaching practice while working a day job—Ranger dives deep into the mindset, tools, and creative strategies of bootstrapping a dream from the ground up.

🎧 In This Episode:

  • Why resourcefulness > resources when it comes to launching your dream
  • The origin of "bootstrapping" and why it still matters today
  • What it means to think like “The Guy in the Cave”
  • How to build your first offer around skills you already have
  • The tomato lesson: why imperfect action beats perfect planning
  • Why your day job income counts as capital when you're starting up

🛠️ Key Takeaways:

  • Start with what you know—service > product early on
  • Use free software before jumping to paid tools
  • Find and use local support like the SBDC and Renaissance Center
  • Don’t wait for perfect. Start scrappy. Start small. Start now.
  • Be loud about your journey. Build in public. Ask for help. Offer thanks.
  • Use your “real job” as a stepping stone—not a setback

🔗 Links & Resources:

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