In this episode, legendary Hollywood story coach and author Michael Hauge joins Coach Woody to unpack what makes a story truly powerful—and how entrepreneurs can use emotional storytelling to build trust, drive sales, and create real connection.
With over 40 years of experience helping screenwriters, speakers, and business leaders tell impactful stories, Michael reveals the key to going beyond “polished” narratives and tapping into the emotional core that actually moves people to act.
Together, Michael and Coach Woody explore:
✅ Why stories built on emotion—not credentials—drive results
✅ The 2 journeys every hero takes: external success and internal growth
✅ How to reframe your past to make it meaningful to others
✅ The difference between storytelling that connects vs. storytelling that sells
✅ The 6 essential steps of every great story
✅ Why you’re not the hero—you’re the guide
✅ How to use reflection characters and vulnerability to build trust
This episode is a must-listen for entrepreneurs, creatives, and purpose-driven leaders who want to inspire, lead, and sell without sounding like everyone else. If you're ready to stop pitching and start connecting, this one’s for you.
🔔 Don’t forget to follow the show for more conversations that challenge the old playbook and redefine success through story, service, and self-awareness.
✨ Stay connected:
LinkedIn: Coach Lucas Woody
YouTube: @TheNextBetter
Website: https://nextbetter.com
⏱️ Timestamps:
00:00 – Why stories matter more than credentials
03:12 – Emotion vs. information: which actually sells?
06:35 – “You’re creating a movie in their mind”
11:58 – What every entrepreneur gets wrong about storytelling
16:25 – Why vulnerability is the foundation of trust
20:44 – The internal journey: from fear to courage
26:01 – You are not the hero—they are
30:12 – The role of reflection characters in real-life stories
35:36 – The difference between inspiration and manipulation
40:40 – Michael’s 6-step storytelling framework
45:22 – How to use your story to pitch without selling
48:15 – Storytelling mistakes to avoid (and what works better)
52:30 – Final thoughts: tell the truth, guide the hero, and connect deeper
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