Ep 84. UGG: Exploring the Global Phenomenon with CEO of Deckers, Stefano Caroti

Brands come and go. Trends rise and fall. Customer taste changes. There are a million different variables involved in the success of any one brand, and very few actually stand the test of time. But every once in a while, amid the chaos of the fashion and retail marketplace, something sticks. But how does that happen? Is there a formula? What are the essential pillars, the stepping stones that guarantee longevity beyond a brand's initial buzz? In this episode we'll uncover the core principles of long-term success with one such brand that consistently defies expectations and remains one of Nordstrom's top-five brands year after year. You've heard the name. You've seen the boot. It's UGG. Join us for a chat with Stefano Caroti, President and CEO of Deckers, the company that owns UGG and several other successful footwear brands that we carry. After that, stick around to hear more about our unique partnership with Deckers from Anna Kaplan, our Vice President, Divisional Merchandise Manager for Women's and Kids' Footwear. Appearing on fashion icons and influencers alike, in the halls of every single high school across the U.S., UGG can be found around the globe, on men and women of all ages. Deckers has a special thing going on and we're super happy to be a part of it. Thanks for tuning in to episode 84. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to [e-mail] to be a part of the conversation! And be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.