Ep 89. Sara and Erin Foster, Cofounders of Favorite Daughter

Early in 2024 more than 2,000 people showed up to our Nordstrom store on 57th Street in New York. Not for a celebrity fragrance launch. Not for a new shoe drop. But for a live taping of a podcast. And it wasn't The Nordy Pod. It was a podcast called The World’s First Podcast, hosted by our guests for this episode, sisters Sara and Erin Foster.   But to be honest, their podcast isn't even the main reason we've invited them to be on our show. The Foster sisters have had an incredibly diverse career in seemingly disparate industries. Daughters of legendary music producer David Foster, Sara and Erin grew up in Los Angeles surrounded by celebrity and showbiz. They found opportunities in the early 2000s acting in film and television, which Erin parlayed into comedy writing, and they both eventually built on to begin co-producing projects like a reality TV spoof based loosely on their own lives, called Barely Famous, and more recently the Netflix show Nobody Wants This starring Kristen Bell and Adam Brody. Aside from that they've had notable success investing in tech companies like the widely used dating app Bumble, and in 2019 launched a venture capital firm called Oversubscribed Ventures that focused on early-stage, disruptive technology startups. But what really makes them relevant in our world is their entrance into the contemporary fashion retail space. Born from a playfully snarky one-off t-shirt designed with the words Favorite Daughter, Erin and Sara have built and grown an impressive women's clothing brand that totally fits their personalities, and that purposefully and unapologetically aims to round out their wardrobes. The brand stands out from the crowd without chasing trends or leveraging fast fashion, but rather by producing clothes that customers actually want to wear—and at a price point that's actually accessible.   In this conversation we explore the trappings of their celebrity-adjacent upbringing, how the effects of nepotism have impacted their journey for better and for worse, and how Favorite Daughter has become one of the hottest new brands on the Nordstrom sales floor. Thanks for tuning in to episode 89. We hope you enjoy it!

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