Ep.134 - The Impact of AI: How Do We Balance the Opportunities, Risks, and Human Connection?

In this episode, I discuss with a panel of experts, Todd, Lindsay, Kristen, and Anna, about the use of Artificial Intelligence (AI).

As a professional in the online coaching industry, I recognize the growing significance of AI and its potential impact on the field. In this conversation, I aim to provide a balanced perspective on using AI in the online business space by exploring both the opportunities and challenges of this new technology.

One important aspect of this discussion is the ethics of AI in your business and marketing. It's crucial that we consider the potential benefits of AI alongside any potential risks and weigh the pros and cons before implementing AI in our coaching business.

And let’s not forget the human element of AI in online coaching. While AI has the potential to improve our services and reach a wider audience, it's essential to remember that the coach-client relationship is based on a human connection. So we have to ask ourselves, can we use AI in our business and marketing while maintaining a strong human connection?

Key Takeaways

• AI technology has potential benefits and drawbacks, but it cannot replace the power of the human spirit that comes through in copywriting.
• It is important to consider the dataset used for training AI, as well as the associated intellectual property rights.
• Chat GPT can be used as a powerful tool to quickly reformat existing information and expertise into different types of content.
• Going too far in the direction of tech-driven copywriting can lead to a disconnect between the humans that businesses want to reach.
• It is essential that the content produced demonstrates qualities such as experience, expertise, authority and trust.

Want to connect with the panel?

Todd Giannattasio: https://www.instagram.com/tresnic
Anna Jane Elliott: https://www.instagram.com/anna_jane_elliott
Kristen Salomon: https://www.instagram.com/inpocketdigitalmarketing
Lindsay Jani: https://www.instagram.com/lindsayjani.co

Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.

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