Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging.
Topics Covered Include:
- The Rise of Mindful Drinking: Exploring the growing trend of non-alcoholic beverage options and how they cater to health-conscious consumers.
- Behind the Scenes of Altitude Beverage Group: Thomas shares the journey of starting a non-alcoholic beverage brand, from conceptualization to production.
- Crafting the Perfect Mocktail: How Altitude developed their distinct flavors and the importance of functional ingredients in mimicking the social and sensory elements of alcoholic drinks.
- Market Insights: Discussion on the current trends and potential growth of the non-alcoholic drinks market.
Key Takeaways:
- The importance of innovation and authenticity in the non-alcoholic beverage industry.
- Strategic insights on product development and market entry for new brands.
- Understanding consumer behavior and adapting products to meet changing preferences.
Links:
- Altitude's Website: https://altitudebev.com/
- Thomas' Linkedin: https://www.linkedin.com/in/thomas-angel/
Next Episode Preview:
Don't miss the episodes in the coming weeks where we continue to invite brand leaders and industry experts to the Omnichannel Roundtable to discuss all things CPG and growth.
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