Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the intricacies of CPG retail and e-commerce.
Topics Covered Include:
- The Realities of Product Performance: We kick off by addressing common concerns around products not meeting sales expectations post-launch.
- Cycle of Consumption: Bryan introduces the concept of repeat purchase cycles and how Magic Spoon leveraged customer insights to reduce subscription churn.
- Product Placement: Yemeni emphasizes the significance of shelf presence and product placement in driving in-store velocity and overall sales.
- Boosting E-Commerce Sales: Strategies are explored for increasing the average order value and shortening the time between online orders.
- Cohesive Marketing: Discussion on the role of building an integrated marketing ecosystem in driving both online and retail sales.
Key Takeaways:
- Ensuring product repeatability can significantly impact customer retention and subscription models.
- Retail success isn't just about getting on the shelf; it's about the right placement to optimize visibility and sales.
- High-quality marketing can make or break a product's success, both online and offline.
- Know your customer's habits and tailor your sales strategies to fit into their daily routines for maximum impact.
Next Episode Preview:
Stay tuned for our next episode, where we'll dive deeper into crafting the right marketing strategies for your CPG brand on a budget.
Thank you for joining "The Omnichannel Roundtable," and we look forward to sharing more insights on the next episode. If you found value in our discussion today, please subscribe and leave us a review!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
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