This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries.
Topics Covered Include:
- The Quest Nutrition Success Story: Nick shares the key strategies that helped propel Quest Nutrition to $500 million in revenue, including their unique approach to product innovation, culture, and marketing.
- Embracing Social Media and Influencer Marketing: Insightful discussion on how Quest was a pioneer in leveraging social media and influencer engagement to build a robust community and drive unprecedented brand growth and how that playbook would look in 2024
- Building Emotional Connections in the Tech Industry: Exploring the critical role of emotional connections with customers, especially in tech industries where physical product interactions are absent.
- The Role of AI in Marketing: Nick discusses the evolving landscape of AI in marketing, its current utilities, and future potentials.
- Consumer Trends in the CPG Industry: A look at the shifting consumer preferences towards cleaner labels and how these trends are slow to diffuse but deeply impactful.
Key Takeaways:
- Community and Culture as Cornerstones: The importance of a strong community and a culture that encourages experimentation and embraces new marketing avenues.
- Innovative Marketing as a Growth Lever: How creative and well-executed marketing strategies are crucial not just for attracting customers but also for maintaining a competitive edge.
- Adaptability in Marketing: The necessity for CMOs to stay curious and adaptable in the face of rapidly changing consumer behaviors and technological advancements.
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.