Retail Channels 101: How To Prioritize, Focus, And Win The CPG Growth Game

Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple.

Topics Covered Include:

• Channel Strategy Basics: Defining distribution channels and their pivotal role in brand success.
• Online and In-Store Channels: The importance of integrating both to optimize reach and profitability.
• Expansion Pitfalls: Common mistakes brands make when scaling across channels and how to avoid them.
• Success Stories: Real-world examples of brands that have successfully navigated channel expansion.

Key Takeaways:

• A clear understanding of what constitutes a channel and how it impacts your brand.
• Strategies for effectively managing channel expansion to avoid diluting brand presence or encountering logistical challenges.
• Insights into leveraging both online and in-store channels for maximum brand growth and consumer reach.

Don't miss out on these strategic insights for optimizing your retail brand's channel strategy. Tune in and equip yourself with the knowledge to scale successfully.

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/