Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised millions for his startup, Avi has revolutionized the music industry by single-handedly partnering with major players to aggregate supply on Nitrility’s platform.
In this episode, Avi explores the power of music licensing for content creation, strategies for launching complex products, and how to navigate copyright and legal challenges in the digital age. He also shares insights into building trust and strong relationships in marketing and tips for growing a high-quality Instagram following.
Avi discusses the ethics of buying followers, compares personal versus business Instagram strategies, and emphasizes the importance of optics and VC endorsements in raising capital. For anyone looking to connect globally through cold outreach or build a positive public persona, this conversation is packed with practical advice on networking and scaling in today’s business world.
If you're interested in intellectual property, music industry trends, or marketing strategies, Avi’s insights will help you navigate these complex fields and position yourself for success.
Chapters:
00:00 - Building Connections through Mutuals
02:00 - How Music Licensing Boosts Content Creation
05:50 - Navigating Copyright and Legal Challenges Online
07:49 - Strategies for Launching a Complex Product
09:50 - Building Trust and Relationships in Marketing
12:00 - Building a Network in the Music Industry
13:57 - How to Create a High-Quality Instagram Following
15:58 - Connect to Global Network Through Cold Outreach
22:15 - Building a Positive Public Persona
24:16 - The Ethics of Buying Instagram Followers
26:27 - Exploring Personal vs. Business Instagram Strategies
30:57 - The Importance of VC Endorsement in Investment
Learn More About Orbit Marketing:
→ Visit Our Website: https://orbitmarketing.io/
→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl
→ Join Our Newsletter: https://newsletter.orbitmarketing.io/
Connect with Avi Patel and Nitrility:
→ Avi's Instagram: https://www.instagram.com/avipat_/?hl=en
→ Avi's LinkedIn: https://www.linkedin.com/in/avi-patel-bb2816225/
→ Nitrility: Nitrility.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com
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