Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.
In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.
Chapters:
00:01:27 - Building and Buying Businesses
00:02:57 - Hiring Competent Staff for Business Acquisition
00:04:24 - Sticking to B2B Software
00:05:45 - The Challenges of Selling to a Niche Market Segment
00:07:16 - Strategies for finding product-market fit
00:10:18 - Developing XO's content strategy
00:13:25 - The Reality of Cash Flow in Acquiring a Business
00:14:55 - Building trust through honesty and authenticity
00:16:20 - Attracting Investors through content
00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market
00:22:32 - Building Brand Loyalty and Retention
Learn More About Orbit Marketing:
→ Visit Our Website: https://orbitmarketing.io/
→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl
→ Join Our Newsletter: https://newsletter.orbitmarketing.io/
Connect with Andrew Pierno:
→ Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/
→ Andrew's Twitter: https://twitter.com/AndrewPierno
→ Learn More about XO: https://www.xo.capital/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com
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