What if I told you your front desk is quietly costing your practice $500K or more every year?
In this Greatest Hits episode, I sat down with Brian Wright, founder of New Patient Group and WrightChat, who has helped some of the biggest names in orthodontics discover a surprising truth. Your greatest marketing investment isn’t pay-per-click... It’s your team.
From missed calls to untrained staff, Brian breaks down exactly how these invisible gaps are silently draining your profits and how you can fix them.
We talk about why experience beats advertising, how elite practices keep winning, and how to find those leaky buckets first before running expensive marketing campaigns.
🎧 Ready to stop the leaks and grow from within? Click to listen to the episode now.
Key Takeaways
Introduction to the episode and guest Brian Wright (00:00)
Brian's background and entrepreneurial journey (01:34)
Importance of patient experience in practice success (03:24)
Differentiating clinical skills from business skills (08:03)
Common objections to the work needed to grow a practice (14:12)
Overcoming biases and embracing innovation (20:16)
Costs vs investments in business (24:46)
WrightChat's services and their impact on practices (28:11)
The importance of continuous learning and coaching (35:22)
Additional Resources
- New Patient Group: newpatientgroup.com - For consulting and training services
- WrightChat: wrightchat.com - For managing new patient calls and follow-ups
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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