I want to talk about something I see way too often. Orthodontists itching to open a satellite location. On the surface, it feels like a good move. More locations = more patients = more money. But it’s not that simple.
I’ve been in those shoes. I've had the conversations. I’ve made the spreadsheets. And I’ve also seen what really happens when you try to split your time, energy, and team across two locations. It’s not usually a fairytale ending.
In this 5-minute Friday episode, I break down why I believe most satellite practices are a mistake, and why you’re probably better off growing your current practice instead of chasing growth somewhere else.
I’ll show you how doubling down where you are can be the smarter, more profitable move.
Hit play now and let’s talk about smarter ways to grow.
Key Takeaways
Introduction (00:00)
Is opening a satellite practice a risky move? (00:47)
The operational and staffing complications (02:02)
Scaling an existing practice vs. opening a new one (03:27)
The second biggest mistake orthodontists make (04:13)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!