This is the first in a two-part conversation with Vic Isley, president and CEO of the Buncombe County Tourism Development Authority. We roll out Isley’s own background in tourism marketing, the TDA’s evolving priorities and how Isley sees the TDA as a partner in diversifying Asheville’s economy. I push back on Isley’s definition of who encompasses Asheville’s creative community. Isley also addresses this question: Can there be too much tourism in Asheville?
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