Today’s guest is Andy Nairn, one of the most respected (and awarded) brand strategists in the world. Andy has been named the Top Brand Strategist in the UK by Campaign magazine 3 years in a row, and won 24 IPA Effectiveness awards. His list of achievements quite literally goes on and on. Andy co-founded the agency Lucky Generals, whose clients include Amazon, Virgin Atlantic and Yorkshire Tea.
Andy and I had a fascinating discussion around how to uncover creative insights, the role of brand purpose in advertising, whether or not they’d work with a fossil fuels company and why he thinks advertising needs to get rid themselves of the idea that it's “vulgar to sell”.
Andy is simply one of the most engaging and clever people I’ve spoken to, so this is a must listen for anyone in marketing, advertising or the creative industry. I hope you enjoy the show.
Links
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