Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 800,000+ 'mofos.'
Focused on how Vinomofo has been able to build such a large tribe of raving fans, we delved into Vinomofo's genesis and their early commitment to authenticity and bold differentiation.
Justin talked me through the shifts in marketing strategies they are making as they approach $100 million dollars in revenue. Justin shed light on adapting to changing consumer behaviour and the challenges in the direct-to-consumer model amidst privacy concerns and supply chain disruptions due to COVID.
Enjoy the show.
*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.
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