Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus.
We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward.
From championing Women's Sports and the Women's World Cup to the eyebrow-raising appointment of Dan Ricciardo as Chief Optimism Officer, Cam gave us an inside look and took the time to debunk some of the skepticism surrounding these moves.
We also explored how Optus is thinking about the use of generative AI in mass media marketing.
If you’re in consumer marketing and brand, this episode is packed with interesting stories and insights. Enjoy the show!
*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.
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