Today’s guest is John Lyons, a Business Director at Gasp!, one of the most interesting agencies going around.
John has spent a career in brand loyalty and consumer promotions and has designed programs for the likes of Lego, Hasbro and Manchester United.
We explored why most brand loyalty is nothing more than inertia (and laziness) the two biggest mistakes brands make when designing loyalty programs and what it would take for John to abandon his favourite toilet paper brand…. A sentence I never thought I’d utter on this podcast…
John was a great guest, with a ton of engaging war stories and learnings from his long career in marketing—I hope you enjoy this discussion!
Links
- Learn more about Komo at https://www.komo.tech
- Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com
- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod
- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod
#ownthemoment #ownthemomentpod #komotech
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.