This week’s guest is Orlando Wood, the Chief Innovation Officer at System1 and author of two must-read books for marketers—Lemon and Look out.
If you’ve ever wondered why TV ads don’t feel as memorable, or fun, today as they did in the 90s, well Orlando can tell you why. Orlando’s two books Lemon and Look out, employ a unique mix of neuroscience, cultural history and advertising research, and explore how an increase in “left-brain thinking” has spread like wildfire across marketing and business and and argues, in a very compelling way, that this is to blame for the huge decline in advertising effectiveness over the past 15 years.
Orlando and I had a great discussion about “the crisis of creativity”, why truly great advertising today is so rare and most importantly, what marketers, creative and advertisers can do to reverse the trend and build effective and engaging campaigns.
I really enjoyed this conversation with Orlando, and I hope you do too.
Links
- Learn more about Komo at https://www.komo.tech
- Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com
- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod
- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod
#ownthemoment #ownthemomentpod #komotech
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.