Today, we have John James on the show, the voice behind the brilliant Champagne Strategy podcast and a true marketing provocateur unafraid to challenge the status quo.
In our discussion, we dissected the modern marketer's obsession with everything "brand", unpacking the industry's tangled perceptions of brand versus performance marketing.
John walked us through why he believes so much of advertising has lost its way, debunked the notion that exposure automatically translates to profits, and unraveled the science behind actually crafting successful and effective campaigns.
Enjoy the show!
*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.
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