Today’s guest is Melissa Hopkins, the Chief Marketing and Audience Officer at Seven West Media. Recently ranked #4 on the CMO50 list, which recognises Australia’s most innovative and effective marketing leaders, Melissa is undoubtedly one of Australia’s top marketing execs. Prior to joining Seven, Mel was the CMO at Optus and prior to that held a Global Head of Brand and Communications role at Vodafone in the UK.
For those listening outside Australia, Seven West Media is Australia’s largest diversified media business, with an extensive network of brands and products across TV, streaming, newspapers and online publishing. The Seven Network, the flagship TV brand, reaches an astonishing 17 million Australians a month, which for context is as many Australians as YouTube reaches.
Despite all of this, Mel told me that she was initially cautious about joining Seven, but as she learned more about the opportunity to redefine a category that many saw as having its best days behind it, she couldn’t resist the challenge.
Mel and I had a great discussion about why TV is not dying, why mass cultural events are so critical for advertisers, how they will take up the fight to global entertainment leaders like Netflix and how CMOs can “win back” their seat at the boardroom table.
I hope you enjoy the show.
Links
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