019: Relationship-Centered Branding & Website Design with Andrea Krones & Kelley Gibson

In this episode, Andrea Krones and Kelley Gibson share their story of how they became an incredible team who are celebrating 5 years of being in business together. Their relationship-centered approach to branding and website design truly sets them apart along with their incredible expertise and interest in always being curious and learning more.  Inkling Design was born out of a passion for helping clients take their ideas from an inkling to completion. Kelley and Andrea bring together their expertise in all areas of graphic design, website design and website development. They specialize in building WordPress websites for female entrepreneurs that are beautiful, functional and easy-to-maintain. When Andrea steps away from her computer you will find her exploring the neighbourhood around her downtown Guelph home, enjoying the nearby parks and trails, or escaping to the Ontario wilderness with her partner and two young children. And - When Kelley is not hard at work on client projects or toiling away on her latest personal venture, she loves experiencing life through the eyes of her two daughters, running, trivia nights and endless games of fetch with her Nova Scotia Duck Tolling Retriever Phoenix.   Listen in as we talk about: Why long-term client relationships are the best indicator of success in business. Andrea and Kelley give us insight into their relationship-centered approach to business.  Teaching and learning as part of branding and website design. We learn why and how teaching and learning is a crucial part of the branding and website development process.  The importance of transparency and honesty in business. It is better to say that you don’t know when you don’t know.  Common mistakes when it comes to branding and websites. Kelley and Andrea share the common mistakes and oversights that happen during the branding and website development process.   Connect with Andrea & Kelley: Website: https://inklingdesign.ca Instagram: @inkling.design   Connect with Tiana: Website: https://tianafech.com LinkedIn: Tiana Fech Instagram: @tianafech  Facebook: @tianafech  Book: Online Course Creation 101: A step-by-step guide to creating your first online course    WHY LONG-TERM CLIENT RELATIONSHIPS ARE THE BEST INDICATOR OF SUCCESS IN BUSINESS “We are all aligned. We all have the same goals. We are excited to work together to achieve those goals.” ~ Kelley Gibson  Andrea and Kelley believe that customer satisfaction is crucial in any customer-based business. They take pride in their work and want their customers to feel proud of the work produced for them. They strive for long-term satisfaction and view it as the best compliment they can receive, along with word of mouth referrals. They aim to align with their clients' values and become invested in their success, seeing themselves as partners in their clients' journeys. They emphasize the importance of a team approach in business, especially for solopreneurs or those working in larger teams. They value the opportunity to see how larger teams work and believe that a team approach can provide a supportive environment for entrepreneurs, who may often feel isolated. Overall, Andrea and Kelley value the relationships they build with their clients and see success as a collaborative effort between them and their clients.   TEACHING AND LEARNING AS PART OF BRANDING AND WEBSITE DESIGN Andrea and Kelley prioritize learning and keeping up with changes in the industry, particularly in new technology and trends, to provide the best experience for their clients. They aim to provide training and tools to empower their clients to manage their websites independently. They find joy in helping clients overcome their intimidation of the development and content management side of things and seeing them succeed. They offer training calls and specific documentation for each website project to ensure their clients have the resources they need to manage their site moving forward.