021: Building Your Online Presence & Community with Stacey Watts

In this episode, Stacey Watts joins me to talk about building your online presence and community.  Stacey is a heart-centred entrepreneur whose journey has been all about community and curiosity. In this episode, you will hear a personal story about how Stacey went above and beyond with helping me with a social media crisis and how committed she is to always learning and supporting and guiding her people.  Stacey is a social media coach and content strategist with over 10 years of experience in social media management. She is the founder of Stacey on Social and the #BehindtheContent Social Club, where she helps businesses and individuals improve their social media presence and create engaging content. With a passion for community, connection, and communication, Stacey has worked with a wide range of clients, from small businesses to Fortune 500 companies. She has been a coach for the past 4 years, sharing her knowledge and expertise with those looking to take their social media and content strategy to the next level. Whether you are new to social media or a seasoned pro, Stacey can help you develop a powerful and effective social media and content strategy that will help you connect with your audience and achieve your business goals.   Listen in as we talk about: The significance of building relationships. Stacey explains why and how building strong and meaningful relationships is of the utmost significance for business success and personal growth. Why the ‘one size fits all’ approach doesn’t work. Stacey shares why this approach to teaching and learning doesn’t work and how to tailor your message accordingly. Repurposing content. The same messaging and information can be shared in a variety of ways to reach and connect with a wider audience. Tips to help you protect your social media accounts. Whether or not you have been a victim of attacks on your social media accounts, Stacey shares her best tips for keeping your content safe. Stop worrying about the algorithm. Trying to beat a complex math equation is not the best use of your time on social media! Instead, find out what your people are interested in.    Connect with Stacey: Website: https://staceyonsocial.com Instagram: @staceyonsocial  Facebook: @StaceyonSocial  Twitter: @StaceyonSocial  YouTube: Stacey on Social  LinkedIn: Stacey Watts    Connect with Tiana: Website: https://tianafech.com LinkedIn: Tiana Fech Instagram: @tianafech  Facebook: @tianafech  Book: Online Course Creation 101: A step-by-step guide to creating your first online course      THE SIGNIFICANCE OF BUILDING RELATIONSHIPS “It takes a village to raise a business.” Stacey considers relationship building to be of the utmost priority in her work. For her, it’s not just about creating a community of clients, but also about connecting people and facilitating the growth of their networks.  Having grown up in a close-knit community, she recognizes the value of collective support in achieving common goals, whether it was obtaining resources for the town or building a successful business. Stacey believes that as a solopreneur, having a supportive community is crucial to combat feelings of isolation and to foster personal and professional growth. She emphasizes the importance of learning from her community and views her peers as valuable collaborators rather than competitors.  Stacey's approach to relationship building involves taking the time to get to know individuals, offering coffee chats to understand their needs, and providing guidance even if it means connecting them with someone else who can better serve them. Through her emphasis on meaningful connections, Stacey aims to create a supportive and collaborative network that extends far beyond her own business.   WHY THE 'ONE SIZE FITS ALL' APPROACH DOESN'T WORK “An interactive and curiosity-based approach can create an amazing and impactful experience.” Stacey emphasizes the importance of personalized coaching and avoiding a one-size...