In this episode, we’re joined by Andrea Waltz and Richard Fenton, co-authors of the bestselling sales classic Go for No!, which has sold over 500,000 copies and remained a top 50 Amazon sales book for more than 14 years. As expert speakers and virtual trainers, Andrea and Richard work with B2C and B2B sales organizations to help professionals shift their mindset, embrace rejection, and ultimately sell more—confidently and profitably.
They share insights on how redefining failure and hearing "no" more often can actually lead to greater sales success. If you’re in sales or leadership, this is a conversation you won’t want to miss.
Grab your copy of "Go For No! The Sequel": https://geni.us/GoForNoSequel
👤 Connect with Andrea Waltz & Richard Fenton:
✅ Website: https://www.goforno.com/
✅ LinkedIn (Andrea Waltz): https://www.linkedin.com/in/goforno?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅ LinkedIn (Richard Fenton): https://www.linkedin.com/in/richard-fenton-author?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅ Facebook: https://www.facebook.com/GoforNo/
✅ YouTube: https://www.youtube.com/user/Courageous1s
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
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