I've judged many a cocktail contest with Ian, and he's got a new book out AND just been awarded the Lifetime Achievement award by Tales of the Cocktail, so it was time for us to catch up over a rum or two.
Having played basketball in his native UK, and rapped - he still gets royalties from a song of his featured on the soundtrack of "Space Jam" - Ian built a career as the self-styled Global Rum Ambassador, evangelising the whole category at a time when there was very little education about, or even respect for, rum.
That led to Ian founding the world's first (and now longest-running) rum festival, UK RumFest, travelling the world to teach about rum, co-founding the Equiano Rum brand, and writing his books, "Rum: A Tasting Course".
Enjoy!
Ian on IG: https://www.instagram.com/therumambassador/
Buy Ian's book: https://bookshop.org/p/books/rum-a-tasting-course-ian-burrell/21335716
UK RumFest on IG: https://www.instagram.com/ukrumfest/
Equiano Rum on IG: https://www.instagram.com/equianorum/guides/
Get in touch with Duff!
Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org
Philip on Instagram: https://www.instagram.com/philipsduff/
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