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July 31, 2025 30 mins

Down in New Orleans during the Tales of the Cocktail festival, I helped Procera, a luxury gin from Kenya, to run a private hospitality House, which came complete with a pool, so myself and Greg Benson of The Speakeasy had the bright idea to interview the Procera founders, Guy and Alan, while drinking martinis on the rocks, in the pool.

Yep, we invented poolcasting!

Alan, born and raised in Nairobi, is one of Kenya's most celebrated chefs, a restaurateur, trained brewer (he founded Kenya's first craft brewery) and as well as co-founding Procera, is raising Africa's first herd of cattle for wagyu beef! 

Guy, who is from Australia, got his MBA in France and spent almost his entire career in microfinance throughout Africa, helping small entrepreneurs gain access to capital to start and grow their businesses, before moving to Nairobi and co-founding Procera. 

I loved this taping, and, oh yes, HERE the link if you'd like to WATCH this - yep, we recorded video! Link: https://www.youtube.com/watch?v=ko1RWuYfYWE

This episode is a dual-cast collab with The Speakeasy, the longest-running spirits / bar / cocktail podcast around, to which you should certainly subscribe, link: https://open.spotify.com/episode/4MPPFrIDI1sDVjurk9UIGy?si=7kAeza_pS0i6UgtP0oOvXg

Greg Benson on IG: https://www.instagram.com/100proofgreg/?hl=en

The Speakeasy on IG: https://www.instagram.com/speakeasypodcast/?hl=en

Alan Murungi on IG: https://www.instagram.com/alanmurungi/?hl=en

Guy Brennan on IG: https://www.instagram.com/guybrennos?igsh=MXU1d2hzNHE4amp0Nw==

Procera Gin on IG: https://www.instagram.com/proceragin?igsh=ZWViYXJyNWJlcmhn

Get in touch with Duff!

Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
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Philip on LinkedIn: linkedin.com

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