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August 18, 2025 117 mins

Me and Christian met almost twenty years ago; when I was still living in the Netherlands, my friend Robin Weiss asked me to help judge the Havana Club Germany bartender contests, and Christian was involved even back then. 

In the next few years we hung out at Havana Club contests in Sylt, Dusseldorf, Havana itself and several other cities I can't recall, plus of course Bar Convent Berlin, and Christian always impressed me with his ability to both hang with even the newest and most junior of competing bartenders, and still be up and supervising things  at 8am the next day. 

We had a chat recently at the Cologne Bar Symposium in Germany and I learned that Christian had actually created the new global advocacy program for Pernod-Ricard, SIP, so that was it: I wanted him on the podcast, to catch up with an old friend and professional colleague, and share the tea on how to get a global advocacy program off the ground. 

This one is GOLD - if you work in advocacy, it's a must-listen. 

Christian on IG: https://www.instagram.com/herr_balke/

SIP on IG: https://www.instagram.com/sip_global?igsh=MWRleDRnczZ0cTdncg==



Get in touch with Duff!

Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

Philip on Instagram: https://www.instagram.com/philipsduff/
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