Are you relying too heavily on paid ads that attract the wrong clients or worse, no-shows? This episode explores how hyper-local marketing and strategic community partnerships can fuel sustainable studio growth.
In the final instalment of the David & Goliath series, host David Gunther is joined again by business strategist Craig Maginness. Together, they unpack how Clinical Pilates studios can compete with franchise giants using low-cost, high-trust tactics. From $100 gift vouchers to collaborations with neighbourhood cafés, this conversation is rooted in what works on the ground.
Whether your schedule is nearly full or you’re tired of attracting price-shoppers, you’ll walk away with strategies that make your marketing more targeted and more effective.
What You’ll Learn:
✔️ Why knowing your ideal client’s habits is the foundation of effective local marketing
✔️ How referral cards and gift vouchers can drive high-quality word of mouth
✔️ What co-marketing with local businesses can do for client acquisition
✔️ The difference between marketing and selling—and how to bridge that gap
✔️ How to calculate customer acquisition cost to ensure your efforts pay off
Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist
ABOUT CRAIG
Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.
Contact Craig Maginness
LinkedIn: Craig Maginness
Instagram: @go_glocal_
Email: crmaginness@outlook.com
Website: Go Glocal
Contact David Gunther via Linkedin
Website: Pilates Business
Facebook: Pilates Business
Youtube: Pilates Business
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Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
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