David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign.
Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCampaign, who shares in-depth knowledge on leveraging CRM tools.
The discussion covers practical applications of CRM automations for various business needs, including automating Google review requests, managing customer journeys, and streamlining operations. The conversation emphasises the importance of keeping CRM automations simple, purposeful, and customer-centric, while also exploring strategies for personalised communication and A/B testing to optimise marketing efforts.
Real-world examples and advice on implementing these practices provide valuable insights for small business owners and marketers aiming to enhance their customer relationships and business growth through effective use of CRM systems such as ActiveCampaign.
Tweetables
“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/15
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