This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google.
The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle from ActiveCampaign, who, alongside Pilates Can Sales & Marketing Manager Tara Smith, shares insights on marketing automation tools that can support Pilates studios in efficiently collecting 5 star Google reviews.
Strategies such as adjusting triggers for automation, opting between email and SMS for requests, and the timing of review requests are explored. The discussion also emphasises the role of personal touch in encouraging reviews and mentions using data for future business strategies, including AI applications.
The episode concludes, hinting at a more detailed exploration of automation strategies with ActiveCampaign in the coming episodes.
Tweetables
“Every single interaction that a customer has with you, whether it be through the NPS, through a SurveyMonkey form, through a human interaction, through anything… That is information that's collected today can be used to help you fuel decisions for tomorrow.”
Adam Tuttle – Senior Director of Business Activation, ActiveCampaign
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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/14
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