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What if your Google Reviews could do the selling for you? In this episode, David Gunther and Craig Maginness unpack how real client stories, culture alignment, and strategic authenticity can outmatch big-budget franchise marketing.
In this conversation, David and Craig dive deep into the power of five-star Google Reviews. Not just for credibility, but for creating deep alignment between your studio culture and your ideal clients. You’ll discover how using real stories from happy clients can sharpen your value proposition, elevate team culture, and repel the wrong-fit clients.
💡 What You’ll Learn
✔️ Why Google Reviews are more than just social proof, they’re strategic business assets
✔️ How to use client storytelling to reinforce your value proposition and studio culture
✔️ What to do when a negative review reveals misalignment, not failure
✔️ How to avoid attracting “wrong fit clients” by being radically authentic in your marketing
ABOUT CRAIG
Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.
Contact Craig Maginness
LinkedIn: Craig Maginness
Instagram: @go_glocal_
Email: crmaginness@outlook.com
Website: Go Glocal
Contact David Gunther via Linkedin
Website: Pilates Business
Facebook: Pilates Business
Youtube: Pilates Business
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