Summary: In this episode of the PIO podcast, Kent Keller, former police officer and now CEO of OS Media Group, shares his journey from law enforcement to marketing for public safety agencies. He discusses the importance of community engagement, the challenges public information officers face, and how his company aims to support smaller agencies with their communication needs. Keller also explores the role of social media and AI in public safety, and offers insights into the future of public information officers and best practices for effective communication.
Kent's BIO: Kent Keller is a retired police officer who now lives in the Omaha-Metro area after serving more than 11 years in Northern Colorado. Kent's last assignment as a sworn officer was as the Greeley Police Department's PIO & Media Relations Manager. Due to a career-ending on-duty car accident, Kent founded OS Media Group and transitioned to being the Greeley Police Department’s first-ever civilian contracted PIO & Media Relations Manager.
While serving in this new capacity, Kent & OS Media Group more than doubled the Greeley Police Department’s followers across all social media channels. In addition, they increased GPD’s community engagement, helped skyrocket apprehensions of career criminals, completely refreshed the look of their brand, authored hundreds of press releases, and deployed tens of thousands of social media posts. Community Outreach campaigns and techniques started in Greeley by OS Media Group have been adopted by several other Denver-Metro police and public safety agencies.
Kent also recognized a need and lack of support for small to medium-sized public safety agencies to have the same access to excellent social media management and branding assets, even if they didn’t have the same budget. Kent and his team can help you connect better with your community or step in and do it for you.
You can see more examples of OS Media Group’s work and client success stories at OSMGMarketing.com. You can contact Kent directly by email at Kent@OSMediaPromo.com.
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