Summary: In this episode, Amanda Schoepp, a digital content editor at Hyatt Hotels Corporation, discusses her role in enhancing website copy and transitioning from journalism to content editing. She shares insights on common mistakes made in media releases, the importance of clarity and conciseness in writing, and the differences between content marketing and digital marketing. The conversation concludes with Amanda's reflections and wisdom on letting go of control.
Amanda's BIO: Amanda Schoepp is an experienced editor and writer, particularly in digital and traditional marketing. With an original background as a reporter, Amanda is a [somewhat nerdy] AP style expert with a keen eye for detail. Past roles include copywriter, editor, and communications specialist for various corporations, startups, content marketing agencies, and nonprofits. Currently, she is a digital content editor at Hyatt Hotels Corporation.
To Contact Amanda via LinkedIn
http://amandaschoepp.com/
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