The Plant Movement Podcast
Welcome to The Plant Movement Podcast, the ultimate podcast for entrepreneurs, enthusiasts, and professionals in the ever growing Green Industry. The Plant Movement was founded by Willie Rodriguez and Eddie Gonzalez. This podcast brings you engaging conversations, expert insights, and actionable strategies to navigate the challenges and seize the opportunities in your business. Whether you're a seasoned entrepreneur, landscaper, garden center or simply passionate about the green industry, this podcast is your go-to resource for inspiration, knowledge, and success stories. LET'S GROW! Directed and Produced by Eddie EVDNT Gonzalez.
Episodes
On this powerful return episode, we welcome back Alberti Ortiz of Boca Landscape Designs, who joins us fresh off the Landscape Leadership Summit 2025, his first-ever seminar that almost didn’t happen. With transparency, courage, and faith, Alberti shares how he overcame doubt, fear, and countless obstacles to create an event that impacted nearly 100 people in the Green Industry.
From late nights sending emails to barte...
Have you ever thought about starting your own nursery but weren’t sure where to begin? In this episode of The Plant Movement Podcast, host Willie Rodriguez talks with Keith Crouse, a 23-year-old firefighter from the Keys who decided to take the leap and start a nursery in Homestead, FL.
Keith didn’t grow up with a nursery, he built one from the ground up on his days off. From buying the wrong materials, strug...
The Plant Movement Podcast is back in a brand-new studio for a milestone Episode 80, featuring a powerful conversation with Richard Mancias, owner of Buzzkill Pest Control & Fertilization. With over 15 years of experience specializing in outdoor pest control for lawns and ornamentals, Richard shares his journey from starting out at a landscape company in the mid-2000s to building his own business based on honesty,...
On this heartfelt episode of The Plant Movement Podcast, we sit down with Saul Belmontes, the owner of Belmontscapes, a local lawn maintenance and landscaping company in South Florida. Saul’s story is one of faith, sacrifice, and resilience, a journey that began in his father’s nursery and grew into a thriving landscaping business built with determination and heart.
Saul opens up about his second-generation Mexica...
On this episode of The Plant Movement Podcast, we dive deep into the story behind one of the most trusted names in ag equipment, Chemical Containers, Inc. Meet Sid, the national sales rep with over 20 years of hands-on experience, who’s been part of the company since he was just 15. More than just a business, Chemical Containers is a faith-driven, family-operated company that’s been serving the industry for nearly 40 ...
On this illuminating episode of The Plant Movement Podcast, we shine a spotlight on Ariel Rodriguez, the founder of Elighting and Worldwide Distributors, a true industry pioneer in outdoor and landscape lighting.
From cold calls at 17 to designing custom lighting systems for luxury estates and commercial properties, Ariel shares his journey, insights, and battle-tested strategies for thriving in a rapidly evolving...
On this powerful and transparent episode, host Willie Rodriguez sits down with Alberti Ortiz, founder of Boca Landscape Designs, to explore how landscaping became more than just a business — it became a calling. From mowing lawns at age 13 for $4 an hour to becoming a creative visionary in landscape design, Alberti’s story is one of faith, surrender, and transformation.
Willie, who has been following Alberti’...
On this Episode of The Plant Movement Podcast, host Willie Rodriguez welcomes Efrain Santos, the 25-year-old founder of Keyscape Landscape and Design, whose journey from job site translator to high-end landscape contractor is nothing short of inspiring. Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experie...
On this insightful episode of The Plant Movement Podcast, we sit down with Mr. Bob, a pioneering entrepreneur who built his career selling workers' compensation insurance to the largest nurseries in Miami-Dade County. Discover how Bob identified a gap in the market and filled it with dedication, expertise, and an unwavering commitment to service.
Bob shares his incredible journey from his early days work...
On this episode of The Plant Movement Podcast, we dive into the world of software and systems that are transforming horticulture businesses across the globe. Host Willie Rodriguez sits down with Joshua and Garrett Walsh from Emprise Agriware, a full-service ERP (Enterprise Resource Planning) solution built specifically for the horticulture industry.
We explore how Agriware, built on Microsoft’s Business Central pl...
After a much-needed break, your host Willie Rodriguez and co-host Eddie Gonzalez are back in the studio and ready to plant new seeds of wisdom for the Green Industry! It’s been a minute since the powerful Martha Vegas immigration episode, and in this return, we dive deep into why every episode must bring real value to listeners—especially those new to the game.
In this raw and motivational comeback episode, Willie...
On this Episode of The Plant Movement Podcast, we welcome back Martha Vega from National Community Service to discuss one of the most pressing issues affecting the agricultural industry: immigration.
A Look at Immigration Policies and Realities: Martha Vega, who previously appeared on Episode 35, provides her expert insights on the current immigration landscape. She explains that while Donald Trump's administratio...
On this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Peter, the creative mind and owner of Jungle SoFlo, a young and dynamic landscape designer specializing in commercial and residential projects. From humble beginnings to designing stunning tropical landscapes, Peter’s journey is as inspiring as his creations.
Peter’s Story
Starting with a degree in hospitality management, Peter’s pa...
As 2024 comes to a close, your host Willie Rodriguez and producer Eddie Gonzalez look back on an incredible year for the Green Industry and The Plant Movement Podcast. In this reflective episode, we explore the top lessons learned and the habits we’re leaving behind in 2024.
From no longer being disorganized with inventory to ensuring actions speak louder than words, Willie and Eddie dive into transformative ...
On this episode of The Plant Movement Podcast, we welcome Dr. Alexandra Revynthi, Assistant Professor at the University of Florida’s Tropical Research and Education Center (TREC). Dr. Revynthi, a remarkable polyglot fluent in Greek, English, Spanish, Dutch, and German, shares her expertise in entomology and nematology, focusing on pests that impact ornamental plants.
Key topics include:
- Current pest cha...
On this episode of The Plant Movement Podcast, we welcome back Rolly, owner of Defender Landscaping and return guest from Episode 6. Over the past four years, Rolly has transformed his business from a maintenance-focused operation into a thriving enterprise that grew three to four times in just two years. But with success came challenges, prompting a journey of personal and professional discovery.
Rolly shares his batt...
On this episode of The Plant Movement Podcast, we sit down with Leigh Judy, Chief Operating Officer (COO) and VP of Sales & Marketing at Betrock Information Systems, Inc., to delve into the fascinating history and evolution of the PlantFinder magazine. Originally launched in 1975 by a visionary group of South Florida nurserymen, and later edited by Irv Betrock, this small trade publication grew alongside the boomi...
On this episode of The Plant Movement Podcast, we’re joined by the dynamic co-founders Willie Rodriguez and Eddie Gonzalez to introduce their innovative venture: The Nursery Growers. It’s a company that’s turning heads by providing essential guidance and practical solutions for plant growers, and it’s arriving just when the industry needs it most.
Willie and Eddie dive into the pressing challenges that many growers, es...
On this special milestone episode of The Plant Movement Podcast, we sit down with someone we admire in the podcasting world—Paul Jamison, the influential host of the Green Industry Podcast, bestselling author, and mentor.
Five-time best-selling author, Paul has become a leading voice in the lawn care community, sharing his hard-earned wisdom with others. In this episode, we delve into his rise from stumbling...
On this episode of The Plant Movement Podcast, we sit down with the innovative minds behind Showtime Landscaping, a company that has set the standard for creative and high-quality landscape design. Led by Martin Fox and his sons, Shane and Skyler, Showtime Landscaping is a family-owned business that embodies the idea of "elevating and thriving" in the Green Industry.
Martin, the visionary founder, specializes...
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