How This CRO Built a High-Performing Sales Team (33% Close Rate Strategy)

Bill Dwoinen, CRO of Mural, dives into his transition from enterprise giant to agile CRO, exploring the wins, surprises, and hard-learned lessons that every sales leader needs to hear.

Bill has led revenue teams at some of the biggest names in tech, including Slack and Salesforce. Now, as CRO at Mural, he's applying those lessons to build scalable processes and high-performing teams in a completely different context.

The world of GTM has changed more in last 3 years than in the previous 30, Bill dives into how things have shifted from tech stack choices, team enablement, and hiring.

What we covered:

- The reality of big company vs. startup GTM - What surprised Bill most about transitioning from Slack/Salesforce to Mural CRO

- Building high-performing teams that scale - The core values and leadership habits Bill prioritizes when growing revenue organizations

- Partnership-driven growth strategies - Real results from Bill's approach to tool selection and team enablement (including his partnership with Pocus)

- The future of work in an AI world - How Bill is thinking about differentiation and team building as AI transforms sales

About Bill Dwoinen

Bill Dwoinen is Chief Revenue Officer at Mural with over 20 years of experience scaling revenue teams. His career includes leadership roles at Slack and Salesforce, where he built high-performing global teams and crafted winning go-to-market strategies. Bill is passionate about operational excellence and mentoring the next generation of sales leaders.