A recent policy update adds a new layer to the Clear Cooperation rules — allowing listings to appear in the MLS while delaying their public visibility on real estate websites like Zillow and Realtor.com. While positioned as a privacy-forward option for sellers, this feature introduces added complexity for agents.
The key? Present this option clearly and only when it aligns with a seller’s true priorities. For clients focused on privacy, it may offer a strategic advantage. But for those seeking maximum exposure and competitive offers, immediate public visibility still holds strong value. Agents must navigate this with empathy, transparency, and an understanding of both the policy and the client’s goals.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.