EP 141: Your Brand, Your Story: The Art of Reinvention with Robin Fisher Roffer

In this episode of THE POWER OF RE:INVENTION, host Kathi Sharpe-Ross sits down with branding guru Robin Fisher Roffer, a global thought leader who has helped shape some of the biggest brands in media and beyond.

Robin shares how her upbringing—watching her father run a boutique advertising agency—sparked her passion for storytelling and branding. From launching major entertainment networks like CNN, TNT and Hulu to guiding Fortune 500 executives on personal branding, her career has been one of continuous Reinvention.

The conversation delves into the transformative power of Self-Reinvention—whether in personal identity, career shifts or creative pursuits. Robin discusses overcoming fear, stepping into one’s true potential, and designing a life that aligns with passion and purpose. She also explores the role of storytelling in both business and personal growth, emphasizing the importance of authenticity in branding.

This episode is a must-listen for anyone seeking inspiration to pivot, evolve and embrace the next chapter of their life with confidence.

• Reinvention is a lifelong process—there’s no set timeline for change.

• “Fear and Reinvention go hand in hand—you can’t have one without the other.”

• Speaking your dreams into existence creates accountability and momentum.

• Bringing your whole self to work fosters deeper connections and creativity.

• Every challenge in life is an opportunity to reshape your story.

Robin Roffer - linkedin.com/in/robinf1

www.bigfishmarketing.com

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