The Power of the Podcast: Unlock Your Brand's Marketing Potential

Are you sounding your best? Here's how to fix that.

In this power-packed episode, we dive into 7 practical podcasting tips that will immediately upgrade your sound quality, without requiring expensive gear or a full studio build-out. Whether you're working with a cheap podcast setup or navigating a tricky space, we’ve got you covered.

Discover how simple adjustments to your microphone set up for recording and smarter mic pl...

If you're a small business owner or marketing manager wondering how to turn your podcast into a true marketing powerhouse, this episode is your blueprint.

We go beyond the typical Q&A format to explore actionable ways to align your podcast strategy with your overall content strategy and podcast branding. Learn how to drive audience engagement, integrate natural calls to action, and build stronger brand alignment with each e...

Many small businesses fall into the same trap: confusing marketing with sales. 

In this episode of The Power of Podcast, we break down the critical difference between marketing vs. sales, and why understanding this distinction is essential for small business podcast creators and marketers alike.

You’ll learn why podcasting for business is not your closer but instead a powerful tool within your sales funnel. We explore how podcast mar...

Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time. 

In this episode of The Power of the Podcast, we dive into how small podcasters can leverage analytics for real growth. We debunk the obsession with download counts and reveal how to dig into more meaningful metrics lik...

Ever finish recording and think, “Wow… that was rough”? You’re not alone, and your podcast isn’t doomed. 

In this episode of The Power of the Podcast, we dive into the most common podcast mistakes that even seasoned hosts make and what to do when your episode doesn’t meet your expectations. Whether you're just starting out or deep into podcasting for small business, you’ll learn how to quickly diagnose quality issues, recover g...

Want to know the secret behind the most successful brands and podcasters? It’s storytelling, but not just any kind. This episode explores how to strategically use authentic narratives to build trust, humanize your brand, and make your marketing unforgettable.

Here’s what you’ll learn: why storytelling is such a powerful tool for driving business growth, how our brains are hardwired to respond to compelling narratives, and a simple f...

Welcome to 2025 where podcasting isn’t just a medium anymore, it’s a movement. In this episode, we dive deep into what the future holds for content creators, especially small business owners and marketing professionals who are ready to use podcasting as a serious marketing tool.

We begin with the seismic shift that AI tools are bringing to the production world. From generating high-quality voiceovers to near-perfect transcriptions, ...

Sick of the same old interview or solo podcast episodes? This week, we flip the script.

Join us as we dive deep into 6 innovative podcast formats designed specifically for business podcasting, branded content creation, and small business marketing. Discover how you can use podcasting not just to speak—but to connect, educate, and convert your audience.

Whether you’re a marketing manager looking to strengthen your ...

Is your branded podcast slowly slipping into silence? You're not alone—podfade claims the life of 84% of podcasts. In this episode, we're diving deep into how to avoid podfade and keep your show alive, consistent, and effective as part of your brand’s content strategy.

From planning smarter with a podcast content calendar to using batch recording for efficiency, host Josh Troche breaks down actionable tips every marketing ...

Thinking about starting a podcast for your business? Not so fast. In this episode of Pedal Stomper Productions, Josh breaks down the essential framework to help you decide: Is a branded podcast really the right move for your company?

From common misconceptions (“I’ll go viral overnight!”) to strategic questions around audience fit, marketing alignment, and resource management—this episode is the ultimate gut check before you hit rec...

Want your podcast to break beyond the mic and truly build your brand?
In this episode, we dig deep into growth strategies every small business owner and marketing manager needs to know. 

We start by laying the foundation for growth — with planning, audience identification, and content diversification. Then, we dive into expanding your reach through transcripts, video content, and social media engagement. Building a com...

Struggling to keep listeners past your intro? You’ve got 15–20 seconds to wow them—or watch them swipe away. In this high-energy episode of the Pedal Stomper Productions Podcast, we’re showing you how to turn those opening moments into pure podcasting gold.

If you’ve ever typed “how to start a podcast,” “what makes a good podcast intro,” or “branding tips for podcasters” into the search bar, you’ve hit the jackpot. This episode is p...

What’s the secret sauce behind a podcast that listeners can’t get enough of? In this episode, we explore the psychology that fuels successful podcasting—perfect for small business owners, content marketers, and brand strategists looking to grow their show.

Discover how to:

• Leverage the intimacy of audio to build authentic relationships
• Craft stories that resonate with your target audience
• Use consistent branding and format to enhan...

Are you just talking into a mic—or are you building a brand?
If you want your business podcast to actually move the needle, this episode is your ultimate strategy session.

In this value-packed episode from Pedal Stomper Productions, we walk you through the essentials of building a branded podcast that does more than just sound good—it serves your audience, reinforces your brand, and supports your overall marketing strategy.

🎯 Yo...

Return on investment (ROI) is the elephant in every marketing room—and when you're running a branded podcast, it's the question you have to answer. In this episode, we tackle the ROI of branded podcasts from every angle: the hard data, the soft signals, and why it doesn't always show up on your bottom line right away.

You won't get vague fluff here. We'll walk you through how to track meaningful engagement, ...

Are you struggling to keep your branded podcast focused and engaging? Do your topics feel disconnected, making it harder to build a loyal audience? You're not alone! One of the biggest challenges podcasters face is staying on track—and that’s exactly what we’ll help you solve in this episode.  

We help you build a step-by-step guide that will walk you through the process of defining your content pillars. These are the...

Branded podcasts can be an incredible marketing tool—when done right. We see it too often where they fall into the trap of being a boring sales pitch. It's even worse when you add that with delivering unhelpful content. In this episode, we break down the fundamentals of creating a branded podcast that engages, educates, and actually builds trust with your audience.

We’ll cover:
 ✅ Defining your brand’s niche and audience—wh...

With the podcasting space more competitive than ever, how can you make your show stand out? If you're a small business owner or marketing manager, leveraging a podcast can be a game-changer for brand awareness and customer engagement. But how do you rise above the noise? In this episode, we dive into the key strategies that will help you differentiate yourself and attract the right audience. From defining your niche and crafti...

If you're looking to build a stronger relationship with your podcast audience, or you're if you're using your podcast to fast track your relationship with clients, we are talking about the one of the keys to doing that in building "Know, Like, and Trust". In this episode, we dive deep into why it's essential for business success and how podcasting is one of the best tools to establish it. Learn practic...