Why GoHighLevel Users Emails Land in Spam (And How To Fix It) with Email Expert Matt Rattliff

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In this video, Keaton Walker interviews email deliverability expert Matt Rattliff about solving critical email spam issues in GoHighLevel. Learn essential strategies for proper domain setup, maintaining healthy email engagement rates, and preventing your marketing emails from landing in spam folders. Matt shares invaluable insights from his experience helping clients send over a million emails monthly, making this a must-watch for GoHighLevel users, agency owners, and email marketers looking to improve their deliverability rates and maximize ROI from their email campaigns.

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Timestamps

0:00 - Overview
0:16 - Matt's love for gaming and the beginning
5:57 - From blacklisted to making millions on their email list
7:21 - GHL!
16:44 - Delivering emails properly and streamlyne it into SAAS
26:53 - Building your email list
30:47 - Mailgun vs LC
33:19 - Inbox IQ!
39:19 - Matt's Snapshot!
42:44 - What's more for GHL Emails?
46:05 - the most streamlined onboarding process
49:43 - How to enjoy writing emails
53:55 - Clients that send a million emails a month
55:22 - Inbox IQ
56:13 - The better Mailgun alternative
56:58 - Boost your emails with Matt

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📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

#smma #emailmarketing #spam

Episode Transcript

Matt (00:00):
There are folks that are sending well over a

(00:02):
million emails a month thatI've helped to do this.
I really love to solve problems.
If I could troubleshootevery single day of my life,
I would be a happy person.
I don't send email likeI should, even though
I'm an email guy.
I just don't.
And that's kind of a recipethat I tell people to use.
And it works pretty well so far.

Keaton (00:16):
How's it going, everybody?
Welcome back toanother interview.
Absolutely blessed to bejoined by Matt Ratliff
today from Tennessee.
Matt, thanks for coming on, man.

Matt (00:25):
Yeah, thanks for having me.
Glad to be here.
Yeah.

Keaton (00:28):
Um, you are making email deliverability sexy again.

Matt (00:33):
Oh, I appreciate it.
I'm doing my best, right?
Educating the masses.
That's a, that'swhat I enjoy doing.
So

Keaton (00:39):
that's great.
I don't know if it everwas sexy or ever will
be, but it makes money.
So, you know, at the endof the day, you're, you're
operating in a field that canliterally change someone's
business overnight, um, if theydo it The difference between
good deliverability and baddeliverability is sometimes

(01:01):
bankruptcy or not for businessesare shutting down or not.
So excited to dive intothat today with you.
Um, tell us about your story.
How did you, you know, whenyou were 10 years old, did
you dream of becoming a emaildeliverability consultant?

Matt (01:16):
No, quite far from it.
Although when I was, um, ifwe're going back that far,
man, when I was growingup, I was really into, uh,
computer gaming, right?
So, um, my very firstcomputer was an IBM PS two.
It kind of speaks to my agea little bit, but, um, I fell
in love with, uh, computergames and then, um, Fast

(01:37):
forward up until about the endof my high school era, I was
interested in pursuing a careeras being a, maybe a pilot,
I wanted to become a pilot.
Um, just, uh, it wasn'tin the cards, so I
couldn't make that happen.
So the next best thing for me,since I loved computers was to
go into computer programming.
And so I went to acommunity college, um,

(01:58):
and got my start there.
And then from that communitycollege background, um, did
all sorts of really cool thingswith, um, Programming and then
that morphed into me, uh, uh,actually lending a, a, a help
desk position on, you know, ateam, uh, with a corporation.
And then that continuedto blossom, uh, got my

(02:18):
certifications and thenultimately became a really
solid network engineer.
Um, and I've donethings across the globe.
I've traveled across theglobe to set up networks
to, you know, troubleshootnetworks, build them.
Uh, All sorts of things.
So my background is in, um,computer network engineering.
That's, that's what I've done.
Um, a lot of Linux background,uh, a lot of things with

(02:40):
Linux, um, Debian, if there'sany IT professionals out
there, Debian is my Linux,uh, flavor, so to speak.
Um, but yeah, that's, um,that's kind of what happened,
um, with my background.

Keaton (02:53):
Cool.
And how'd you get intothe email side of things?

Matt (02:56):
Well, um, I started, um, the funnel techie business,
uh, kind of, uh, was morphedinto, um, what it is now from
lack of me, not, um, well,didn't really have a lot to
do on my day to day career.
You know, I landed a job asa senior network engineer.
There wasn't a lot for me to do.

(03:17):
Um, so, which is quite cool.
I had spent, um, I landed ajob in 2017 as a senior network
engineer and has the morethat I've kind of climbed that
ladder in the networking world,I found that there was a lot
more time on my hands, whichis quite cool because anytime
that there is a network issue,I'm the last escalation point.

(03:37):
So people underneath metake care of the problem.
Well, that lends its hand athaving a lot more free time.
So knowing that I had alwayswanted to start my own business.
And so I started followingRussell Brunson in 2015,
2016, you know, got the books.
And then come 2019, I, or2018, um, Julie Stowian

(04:00):
was speaking on stage andthat kind of gave me the
epiphany for Funnel Techie.
You know, no one's.
Spoke to the fact that peopleare having trouble with their
backend tech stack on, youknow, just creating funnels.
So the funnel techie was bornfrom that idea of helping, uh,
entrepreneurs around that aspectthat, um, my name got out there.

(04:20):
People knew that I kind ofknew my thing around that.
And it was easy for meto do, which was awesome.
You know, it made me some money.
And then around

Keaton (04:26):
2020.
And you were buildinglike landing pages or like
connecting stuff, likeconnecting to whatever else.

Matt (04:34):
Yeah.
A lot of migrations from otherplatforms, you know, how to
build those pages, uh, gettingtheir DNS records set, um,
you know, little, uh, snippetsof code that needed to be
done on a, on a funnel page,perhaps things like that.
Stuff that people just didn'twant to spend their wills on.
They just want to payfor it and have it done.
So that's kind of what I, youknow, came in and fixed and did.
Um, and that grew.

(04:55):
And then through thatprocess, um, got to know a
lot of people, a lot of bigname folks, which was great.
And then someone that I washelping asked, well, Matt,
do you, do you know anythingabout email deliverability?
And this was around2020, I think.
I need help.
My emails are landingand spam constantly and
I desperately need help.
I've got a warm list.

(05:16):
These, these emailsshould be landing.
Can you help?
And had never really doneemail deliverability, although
my background served as, youknow, some sort of a foundation
because early in my career, Iused to build Microsoft exchange
email servers for companies,built a lot of Linux, XM.
Send mailboxes, you know, alot of MTA type platforms.
So I knew a lot of howemail worked on the backend.

(05:39):
So I sort of dove into theprocess and I fell in love
with it, with solving theemail deliverability piece that
that's really now all that I do.
And even though my brandis still called funnel
techie, maybe it shouldbe email techie now.
I don't know.
But, uh, so that'ssomething I'll figure out
eventually, but I do allemail deliverability now.

Keaton (05:59):
Cool.
And you've helped some of the.
The biggest names in the space.
Go from being blacklistedto making millions
with their email list.
Is that right?

Matt (06:10):
Yeah, and I continue to do that and um, which
is a blessing and so, um, Ireally love to solve problems.
I love troubleshooting Uh, ifI could, you know troubleshoot
every single day of my life,I would be a happy person
But I love that process andi've kind of On the email
deliverability side, I'vegot, um, just a proven recipe

(06:31):
that I use over and overagain, and it works very well.
And, um, a lot of myclients have late just
within the past two months.
Um, I'm helping a lot ofaffiliates on high level side
and, um, I've got a provenformula and, uh, there's a
lot of people that have beenshowed, um, showcased on the
most recent stats dashboard,uh, that are my clients.

(06:53):
that are doing quite well andthey're open rates, um, for what
they're doing are above 70%,uh, across all inbox providers.
And, um, that's amazing.
And these guys aresending, you know, 200,
plus emails per month.

Keaton (07:10):
Wow.
Um, so just so people know.
You know, maybethey're not their list.
Isn't that big?
They're like This conversationactually apply to me Hey guys
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Why is it emaildeliverability so important?
Can you give us a coupleexamples of like real

(09:16):
world Hey, this is whatwas happening before.
Then we fixed thedeliverability problem.
This is what happened after.

Matt (09:23):
Well, you know, before, um, I can kind of speak to
a very different, uh, to twodifferent sides of this before
February of this year, you know,um, we saw the requirements
that Google and Yahoo werecoming out with, you know,
they were pushing that, youknow, there needs to now be.
Domain alignment.
Um, the purpose of that was,you know, cut down on spam.
A lot of folks were, you know,just basically standing up a

(09:44):
generic sending domain withsome platform, whether that be
Melgun, SendGrid, you know, itdoesn't matter the platform,
but, uh, they would be sendingthrough that, um, sending
domain, but they're from displayfield was some other domain.
So now there's, you know,there's two different pieces.
They're not aligned.
And so that was a commonpractice before the
beginning of this year.

(10:04):
And of course, you know, Thoserulings, those requirements
didn't become, um, a truerequirement until much later on.
But February waskind of a start.
Well, um, that, uh, thepurpose of that was to cut
down on spam complaintsand just abuse in general.
Um, so it was areal easy before.
And then, um, a lot of therequirements came to, well,

(10:27):
we need to also add a DMARCpolicy across the board.
So now, Google and Yahoo arepushing for domain alignment,
and then we also need toenforce what's called DMARC.
Um, and I don't know if youwant to get kind of the weeds
of the technical aspects,but having all of those DNS
records sort of solidified,uh, was a part of the other
equation of sort of crackingdown on some of the spam that

(10:49):
was happening, not that that's,you know, not still happening.
We there's cold emailstill happening.
A lot of spam tacticsstill happening.
Um, but, um, The, the onething though that folks need
to remember is that anytimethat you're in a provider,
whether that be, if you're usingMailgun, Ingrid lc email with
high level, it doesn't matter.
Um, you might, you've got adeliver, um, what is it called?

(11:12):
A delivery score.
And it's a percentage.
So delivery is much differentthan deliverability.
Mm-Hmm.
deliverability means that youremails are landing in the inbox
or at least the secondary inbox.
And that would be promotions.
Um.
So those two things arecompletely different.
So delivery just means thatthe inbox provider accepted it.

(11:33):
Maybe it landed in spam,maybe it landed in the inbox.
Who knows?
Uh, deliverability istruly means that it's
landing in the inbox.
Uh, so those are the differencebetween those two terms.
So I want to make sure Iprovided that if there's
any confusion around it.

Keaton (11:47):
Yeah.

Matt (11:48):
Um, but, uh, the reason all of this is super important
is, um, You know, there'sa lot to the email world.
Um, there's a lot of things tosort of remember, um, about how
to keep your domain healthy.
And as long as you're doingthings correctly and you're a
good sender, um, everything'sin place the way it should be.

(12:08):
And, you know, you're notabusing the system, then
you're going to be rewardedand meaning that those emails
are going to land in the inbox.
But of course you alsowant to be sending emails
to contacts that arereceptive to your messaging.
So that's the othergauntlet to get through.
And.
For the most part,email deliverability
can be super easy.
It really is.

(12:29):
Uh, there's just a few thingsthat people need to know about,
especially if they're justgetting started, whether it's
a small list, or even if you'vebeen doing this for quite a
while, maybe you're moving fromactive campaign to high level,
perhaps, um, you know, a lot offolks that are kind of in that
world where they're migratingfrom a different system to high

(12:49):
level, they run into problems.
Um, which we can kind of getinto, uh, in a moment, if
you want, I can talk to that.

Keaton (12:56):
Yeah, I do want to get into that.
Can you give us like some,like a, a client you've worked
with, a couple examples whereyou met them, XYZ was going
on and you, after workingwith them, this is what was
happening or, or the result.
Yeah.

Matt (13:12):
Yeah.
So in the email world, there's,um, in order for you to get
into the inbox, there's,um, some, some criteria.
First, there's got to be,you know, positive behavior
on your contact base.
So if you're sending, um, uh,emails to a set of contacts,
they're just not superreceptive to your, to your
messaging, then that's goingto lower your reputation score.
And that's going tohave positive impact.

(13:33):
Problems.
One way to solve that is to,um, make sure that, uh, you're
tailoring your messagingto the right audience.
You know, there, makesure that you've got
segmentation properly aligned.
If maybe, uh, I gave thisanalogy recently, I think on
the high level session, but,um, if a contact comes into
your world and you're selling.

(13:53):
Um, I don't know,pet items, right?
Maybe that's one segmentof your business.
And then another segmentis maybe you're selling
scuba diving gear.
Well, you don't want totake a, uh, an email that's
tailored to the scuba divinggear to the person that just
purchased pet items, you know?
So we want to make surethe messaging is aligned
to the contact of whatthey're interested in.
Um, I do see some of that.

(14:15):
Um, but some other issues thatI see is that, um, going into
the tech side, Um, if you'vegot a good receptive audience.
Um, and it's a warm list andyou've been doing everything
you should be doing.
Maybe, maybe there's someissues where you've not
properly aligned your domain,maybe the SMTP envelope.
So if you go with LC emailwith high level, or you set

(14:37):
up a mail gun domain, andyou've got that established
and that's your SMTP envelope.
Well, if you go under the email.
And on your from displayline, where it says this
email is from who, what's youremail address, where are you
sending this from while you'reputting in a domain that may
not match the SMTP envelope,that will cause some issues.

(14:58):
And that will be, um, anauthentication problem.
And that's going to causeproblems with deliverability.
So that can be one thing.
The other thing is that,um, And this is very useful
for people to know about.
If you have a list size that'squite small and you can't get
a dedicated sending IP foryour account, uh, you're at the
mercy of a shared pool of IPs.

(15:20):
So maybe there's two sharedIPs that are part of your
account and there's gonnabe other folks that are also
sending email from those two.
Same sets of IPs.
Um, you can't controlwhat they're doing.
So maybe eventually, well, solet's say that from day one,
your emails, um, are landingand everything's solid, right?
But you notice maybe fouror six months down the road,

(15:43):
something drastically changedand you're getting emails
from your, uh, customers orclients and saying, Hey, your
emails keep landing in spam.
I just want to let you know.
Well, that's a red flag.
You know, we don'twant that to happen.
Well, what could it be?
Well, it could be that thoseIPs that are being used, um,
have been tainted by someoneelse without you even knowing.
Um, and it's going to be verycritical for you to know about

(16:05):
what those IPs are and how toview the data associated so
that you can get it rectified.
Um, so it could be thatthere's lack of those IPs
that are on a block list.
That's a commonthing that I see.
Um, the other thing, it couldbe that, um, Maybe you don't
have an embedded sunset policyover time, and maybe people
that have stopped engagingwith you simply have not

(16:27):
unsubscribed, but they'restill receiving your email.
They're either not opening itor immediately deleting it.
And that's a negative signalto the inbox provider.
So that could be also ananother problem to look into,
but those are two of the mostcommon problems that I see
among folks that have a, um,

Keaton (16:45):
list.
Very cool.
Yeah.
Um, so I feel like there'stwo sides to this world in.
My, you know, the people thatwill be listening to this
and the 1 is, how do I getmy emails to be delivered?
And then the 2nd, 1 is, howdo I get my clients emails to
get delivered and streamlinethat onboarding process with

(17:06):
SAS to dive into both ofthose, um, And I know this
for those listening, likethis can get pretty technical.
Uh, if you're listening on apodcast platform, maybe consider
going to, um, the YouTubevideo because we'll try to
put up some visual aids here.
Um, but yeah, just give uslike the, the one Oh one

(17:32):
of how do I set this upcorrectly for me, first of
all, I'm a high level user.
I want to build my own subaccount that I'm sending
marketing based emails forpeople opting in for my.
Product or services.
How do I make sure that's setup and maintained correctly?
If, if I'm already good,I'm not, or sorry, I'm
starting from scratch.

(17:52):
I'm not blacklisted yet.
I haven't doneanything wrong yet.
I just want to makesure I do it right.

Matt (17:57):
Yeah, sure.
Let's talk about that.
So what we'll do.
So let's start out and we'lluse my domain has the example.
I can talk to that.
So let's say that, um, you'renew to high level and you get
a sending domain attached.
And let's assume that yourdomain is funnel techie dot com.
Okay, so let's break it down.
Funnel techie dot com is for meattached to Google workspace.

(18:18):
The root domain.
That's my business inbox.
So, uh, me and Keaton, wecan communicate via that
one on one type scenariowith, from Google Workspace.
What I don't want to do is gointo high level, um, and create
a domain and tell my email tosend from matt at funneltechie.
com.
Because now that'sa different channel.

(18:39):
That's a different flow.
And I'm sending my emailsto a completely different
audience, perhaps what'sgoing to happen there is
that, and I'll break this downeven more in just a moment.
What's going to happen thereis that if over time I get some
low engagement, um, people havestopped engaging with me, or I
get a very high spam complaintrate for whatever reason,
what that could potentiallydo is that now if I go into

(19:01):
my Google workspace accountand send Keaton an email.
It's possible that that emailnow will land in spam, which
makes me look terrible, right?
It doesn't have a, it doesn'thave a good feel, right?
We want to make sure thatwe have to protect that.
So the way that we do thisis that we want to create
different, um, flows ofemail and identify those
flows of email with aparticular subdomain.

(19:22):
So what would I do?
So I've got funnel techie.
com attached to either office365 or Google workspace.
Leave it there.
Don't touch it.
Go into high level.
Um, so whether l you'reusing lc email or mail gun, I
prefer mail gun, perhaps, uh,better, more so than lc email.
That's just my preference.
Um, but we could talk moreabout that in just a moment too.

(19:42):
Yeah.
What I would do is createa subdomain, so maybe email
dot funnel techie.com.
For my marketing, uh,me specifically, I use
m dot fall techy.com.
For my marketing efforts.
So, um, anytime, and this issuper important for everyone
to know about, we want to sendfrom the actual subdomain.
So we get, uh, email.

(20:04):
funneltechie.
com establishedthrough Mailgun or LC.
Um, that's now going tobecome your SMTP envelope.
So now when I go in andeither go into marketing
and create a campaign.
Or go into workflows andcreate an email action in
that from address field.
Okay, so if, if you can rememberwhat that looks like, we want to

(20:24):
make sure that that is reading,you know, for me, it would be
Matt at email dot funnel techie.
com.
We want to put in thesub domain in that field.
The reason again, um,that's important is because
we want to hyper protectthat from the root domain.
I don't want to ever associatemy marketing efforts with my
root domain because in the eventthat something bad happens, I

(20:45):
don't want that reputation datato be migrated over to my root.
And now it's goingto have problems.
So now that's going tocause a twofold problem.
I can't get my emailsdelivered from G suite
or Google workspace.
Um, and then second, I,if I want to spin up a new
subdomain for like, maybeif I'm doing newsletters and
I want that to come off ofa different subdomain or.

(21:06):
Um, some other flow that's goingto inherit the same reputation
that my root domain carries.
It's going to be bledover into the new sub.
And now I've got the sameproblem from, from day one.
That's why we want to createthese, um, tiers of isolation
with With flows of email

Keaton (21:22):
and for anyone who's wondering, like, what
should I do as my subdomain?
It doesn't really matter.
Just make it short andsomething that you can
personally keep track ofand doesn't look sketchy.
So it could be a single letter.
It could be a word like mail.
Um, I don't see peopledoing very long subdomains.
I wouldn't recommend that,but it's just, just pick

(21:44):
something and run with it.
It's not a big deal.

Matt (21:46):
Exactly.
Yeah.
The naming does not matterjust as long as you're using
it with a particular flow.

Keaton (21:50):
Yeah.
Yep.
Okay.
So isolating things there fromday one, what's the next step?

Matt (21:58):
So you've isolated it now.
So now what happens, uh,we could take it from,
um, Let's look at it fromthe perspective of someone
migrating to high level.
Uh, so they've, they set theSMTP envelope of the subdomain.
Uh, let's say they'recarrying over a list size
of, I don't know, let'ssay 10, 000 contacts.
They export it from, youknow, maybe active campaign,

(22:18):
MailChimp, whatever the guy,And they import it into high
level and now they're desperate.
They need to getan email out today.
Well, what we don't want to dois send an email day one to your
entire list of 10, 000 contacts.
Because what's going to happenthere is that all of the
inbox providers, even thoughyour newly created subdomain
has a high domain reputationwith every inbox provider,

(22:41):
if you massively send out abulk email on day one, all
of these inbox providershave no real history on you.
So they don't know exactlywhat to do with those emails.
So now they're going to sendsome emails to the inbox,
watching the contact baseon their platform to see how
users react while they maysend others to spam and then
progressively over the day orover the allotment of time,

(23:02):
things are going to be adjustedfrom your domain reputation.
So they may shift you fromhigh to medium to low.
Um, there's going to be allof the shifting of reputation
that reputational informationfor your domain over time, and
so that's going to burn user.
Everything's brand new.
The domain's new, uh, the D.
K.
I.
M.
field, which is whatthe, um, reputational
information is built from.

(23:23):
And then, um, the I.
P.
That you're sendingfrom is also new.
So all of this is new from,um, from your environment
to these inbox providers.
So.
Instead of confusingthem and causing
problems from the get go.
So that right there, eventhough you're sending it
to a warm audience, youmight get lucky and be okay.
But it's rare that I see it.
Although it can happen becauseI've done it by accident.
And luckily, everythingturned out to be.

(23:44):
Okay.
We want to make surethat we take a gradual
methodical step to this.
And so the best way to do it inthat scenario, and even if you
well, Yeah, from a migrationstandpoint, we want to basically
create, um, maybe three emailsand these three emails can be

(24:04):
value packed emails or whateveryou want to do, but basically
we're going to use these threeemails to slowly warm up your
new infrastructure and the highlevel and the way that I do it,
the way that I enjoy doing it.
Is maybe on day number one,maybe send it to anywhere
from two to five hundredcontacts from your list.
I choose two hundredjust because I take a

(24:25):
very, um, a methodicalapproach and very careful.
I don't want to pressthe gas too soon.
I want to get some informationback from those initial two
hundred emails that I send.
Um, and it's very easyto do this in high level.
Uh, I go into workflows.
I'll create an email action.
Then a wait action.
I'm waiting maybe24 to 48 hours.

(24:47):
And then another emailaction, a wait, and then
a final email action.
So now those are three emailsand they're all separated
into 24 to 48 hours.
And so I choose my contactlist size of 10, 000, assuming
that's your list size, andI put them into a drip.
And I drive it that way.
So 200 emails every day forthe first week, leave it be.

(25:11):
And we're watching metrics.
So if you've got inbox IQembedded, which I hope to
God you do, because it'seasy to track, uh, if not,
um, go into, um, whatevertracking tool you've got, maybe
Mailgun directly, but justkind of look at those stats.
We're looking at thestandard open event.
That's all we care aboutfor, um, for the short term.
That's all we care about.
We just want to get, uh,the inboxes to trust us.

(25:33):
And as long as you're.
Open rates, um, holisticallyacross the board are
around 40 percent or above.
Then that's a good place.
Things are trending inthe upper direction.
So now remember, we've startedout at 200 for the first week.
We're at maybe a 35,40 percent open rate
holistically across the board.
Coming into the secondweek, what we can do,

(25:55):
we can go back into thatbulk inside of contacts.
We go click on bulk actionsand we click edit because
now that's still processingyour 10, 000 contacts.
We've not exhaustedthat list yet.
There's no way.
We can go in and edit thatand then change that number,
that 200 number to 400.
And then we will startdoubling that each and

(26:15):
every day thereafter.
And that's kind of a recipethat I tell people to use, and
it works pretty well so far.

Keaton (26:22):
And so even though you're technically going to
start sending more than 200 aday, because you'll be sending.
Like day two is emails willbe sending to the initial
cohort as you send cohorttwos first email that staying
under around, you know, 600total per day, uh, during that
first week should be fine.

Matt (26:43):
Yeah, exactly.
So the automation isautomatically going to double
it anyway, but from a bulkimporting standpoint, then you
can go into the second weekand start doubling that flow to
massively increase it even more.
Yeah.

Keaton (26:55):
Got it.
Yeah, and if someone doesn'thave a list right now, they
don't really need to worryabout warming up Just start
building the list send Yeah,things a sequence or two
and send a broadcast evenif it's only to 10 20 people

Matt (27:09):
Yeah, if they're just now starting out on the
platform, then things shouldhappen pretty organically

Keaton (27:14):
um

Matt (27:15):
Mailgun will give you, um, they've done better over
the years, you know, I'vewatched how they've grown and
the processes that have changed.
So, um, hoping that you startoff with a good set of IPs,
which I'm seeing that moreand more, uh, then you've got
a really good chance of, um,everything working quite well.
So organically speaking,as long as you've got, Um,
your domain alignment set,you've got a DMARC policy

(27:38):
set at at least none.
Um, then yeah, everything elseshould be pretty, pretty good.
But the key there, um, evenfrom that standpoint, you
certainly need a sunsetpolicy, uh, everyone, everyone
needs a sunset policy system.
In the backgroundthat's watching things
so that you could takeadvantage of the data.

Keaton (27:56):
Yeah.
And that sunset policy thatyou mentioned, you mentioned
a little bit earlier, butthis is basically saying,
Hey, we're going to end ouremail relationship, right?
If that getting them toraise their hand again and
say, Hey, yes, I do wantto get emails if they do.
Or taking them out of gettingemails if they don't correct.

Matt (28:17):
Yeah, exactly.
And yeah, it's in somethingthat you could do is that,
uh, the, the system that I'vebuilt, what it does is it
will, uh, segment the list.
So let's say that you're, you'vegot a, uh, I don't know, maybe
a 30 day sunset policy, um,30 day sunset policy is ideal.
If you're sendingthree emails a week.
Um, so, uh, two emails aweek would be ideal for a
60 day and then one emaila week is ideal for 90.

(28:40):
That's just a quick example,but what happens is that
the list on day 31, if yoursunset policy is set to 30.
On day 31, if, um, contactshave not opened any of your
messaging, then what willhappen, it will add a tag so
that they're segmented and thenyou could also allow it to,
uh, D and D them so that youdon't accidentally send to them.

(29:00):
But what will happen is that,um, you can now take this
segment, this newly createdsegment and put them into a
reactivation series, maybea couple of months down the
road to try to win them back.
If you can't win them backduring, uh, through that
approach, if you so choose.
Then it's best to eitherpurge them or just
leave them indefinitelyset to do not disturb.

Keaton (29:20):
Got it.
And that reactivation sequence,give us a small example of
what that might sound like.

Matt (29:25):
Well, the reactivation series could be exactly
the way that you wouldconduct the warmup.
And I would, um, do it kindof the same way because you
would treat this list almostlike you would a cold audience.
So now these guys have notshown any interest in the past.
They've not, they'venot unsubscribed though.
So what you would do istreat them exactly how you
would an initial warm up.

(29:47):
Maybe drip this segmentinto this workflow that you
created for the reactivationseries and drip them in.
Uh, even though your,your domain has been
properly warmed up.
We don't want to run therisk of, you know, sending
a massive amount of emailto a, uh, a list that has
shown not, not to be engaged.
We don't want them tobring down your stats.
So we want to be carefultoo here and we can take

(30:09):
our time because we're justtrying to win them back.
And if we can't do it,that's perfectly fine.

Keaton (30:13):
Yeah, but as far as the content of those emails, what
does it typically sound like?

Matt (30:17):
Yeah, so it can be anything.
Well, it's still value packed.
You know, we're trying togive them useful information,
things that they could useimmediately to gain that
trust back to get them toat least open the messaging.
Right?
So that subject has gotto catch their attention.
So we've, that'sgoing to be key.
And hopefully once they,once we've caught their
attention from the subjectline, then we can get

(30:39):
them to continue to read.
Um, and hoping thatmaybe they will click on
something to indicate.
Yes, they'reinterested to continue.
Um, you know, it could besomething along those lines.

Keaton (30:50):
Um, now going back to the mail gun versus LC
conversation, my understandingis that lead connector is
totally fine as long as you'renot sending over a hundred
thousand emails a month, butabove that, you should probably
get a dedicated IP with.
Yeah,

Matt (31:06):
that's almost, that's true of almost any platform.
So I would say where I like tosee it is north of 150, 000.
So, um, if you've got a,um, if you're sending yes,
over the past 30 days, ifyou can meet a threshold of
150, 000, and this is definedby me, um, some people are
higher, some people are lower.
Uh, but I like seeing 150,000 and then if you're in that

(31:27):
boat and you're sending cadenceis, is quite regular, um, then
that's, uh, that's going tobe, um, beneficial for you to
look at least look into, uh,to getting a dedicated the
caveats here to be, um, this,um, Over time, if you've got a
really good solid list and itshows that people are engaging
with you, you could ideally beon the same shared pool of IPs

(31:49):
and definitely not worry aboutit, even though you've got
a large list size and you'resending well over 150, 000,
you could get by with that.
The reason I say that isbecause, um, and I've got
this directly from Mailgunis that they, and Elsie
uses Mailgun under the hood,um, is that they will shift
your sending IPs to betterand better tiers over time.
So that's a positive.

(32:11):
Um, but in my world, if I'm,if I've truly owned my list
and my sitting cadence isgood, I know that I've got
a really solid audience.
I've got a solid product.
I'm always giving value.
Uh, I would want to, um,make things better by giving,
you know, allowing myselfto get a dedicated IP.
When you get a dedicatedIP, what's going to
happen is there's going toboost your overall score.

(32:33):
Because now you've got anIP that only you own, no
one else is tainting it.
Um, they're not causinghavoc on those IPs.
So that's one positive.
Second positive is that, um,from a, um, a reverse IP lookup
and a forward reverse or aforward lookup on that IP, it's
going to match your domain.
So you would want to, um, getthose DNS records in place.

(32:56):
You work with Melgunor your provider.
Uh, to get them to match thedomain on their side because
they're the owner of the IP.
So they've got to put arecord in on their side
as well as your side.
So now those domains match.
It's in alignmentwith your own brand.
Makes you look more trustworthyand makes things even better.
There are folks that aresending well over a million

(33:16):
emails a month that I'vehelped to do this and it's
made things perfect for them.
It's made things right.

Keaton (33:23):
That's great.
You have a couple of toolsthat you use, one of which
you mentioned the inbox IQ.
Um, not, not just thatyou use that you created.
So, uh, tell us about inbox IQ.
What is it?
Why should people have it?
How much is it?
And then the other one isyour snapshot, which, um,
has a lot of stuff in it,but yeah, explain both

(33:45):
of those tools and how.
Why, why they're importantand who they're for, like at
what level of sending shouldpeople be using these tools?

Matt (33:54):
Hopefully you guys can see this, um, fairly well.
So this is, um, this isinbox IQ, and this is a, um,
basically it's a monitoringsystem for your platform.
So it embeds directlyinto high level.
You can see here, it's calledinbox IQ and it is now available
on, um, well, not officiallylive on the app marketplace,

(34:17):
uh, but you can install itfrom the app marketplace.
So I would imagine thatit should be approved
literally any day now.
Um, so I'm waitingfor that approval.
Um, everything is, isworking beautiful, but
anyway, so, um, this righthere allows you to have a.
Complete snapshot of what'shappening from your email
infrastructure within a highlevel in a single pane of glass.

(34:38):
And there's quite a few thingsto look at in this first box.
Uh, you can see that, uh, wecan see how many emails were
sending over the past 30 days.
So the time range is going todefault to the previous 30 days.
So it gives you a snapshotof how many emails were
sent and how many ofthose were delivered.
And remember, delivered doesnot mean deliverability.
It just means the inboxprovider accepted it and

(35:00):
it could have went to spam.
We don't know.
Uh, and there's no way toreally monitor that, um,
deliverability unless you'redoing a seed list test, which,
you know, we certainly can talkabout, but that's all that is.
Um, so we can kind ofsee the email sends.
We can see ourfrequency of email.
Of cadence or frequencyand cadence of the email.
And this is representedin a, uh, in a graph.

(35:21):
And then the spinners.
So you'll notice thatsome of these have a red
percentage while othershave a green percentage.
What I've done in the platformis that based upon my best
practices that I've defined,if you're outside of the
best practice range, it willturn red just to indicate
to you, Hey, there's, youknow, this is now in red.
Just take note of it.

(35:41):
Let's see if we can do a littlebit better, if it's in green, if
it's in a best practice range.
And so for themost part, you're.
So I've got my deliveredspinner, my open
spinner, a unique opens.
Um, this client, um, thatI'm showing you here,
they're using SendGrid.
So inbox IQ works with Mailgun,SendGrid and Postmark, um, LC

(36:03):
email stats are coming to theplatform as well as campaign
level stats for each of those,um, email service providers.

Keaton (36:10):
Nice.

Matt (36:10):
So that's being worked on.
So as we move down, we can seetotal deliveries per provider.
Um, it's hard to, uh, see.
Which provider this isbecause I can't hover over
it Um, but I'll show you alittle bit more about this.
It's going to basically showyou, um, where most of your
emails were, which inboxprovider your emails are
landing in most or going tomost, um, that's useful from

(36:35):
a troubleshooting perspective.
And I'll show you alittle bit more data about
that as we move down.
So we can see our bouncepercentage or spam
complaint percentage andour unsubscribed percentage.
And then this right heregoes kind of hand in hand
with total deliveries perprovider, but email provider
stats, I'm able to give youa per inbox breakdown of

(36:55):
what those stats look like.
Now, if you are curiouswhat your Google or Gmail
stats, well, this person hasa 73 percent open rate with
Google, uh, 42 with Yahoo.
With Microsoft, which is verytough in the very beginning
to, to get them to trust you.
Uh, that's going to beOutlook, Live, Hotmail, MSN.
Uh, but they've got a 72 percentopen rate, so on and so forth.

(37:17):
And you can seethat there's pages.
So wherever you're sendingemails to that inbox will
show, and you can go and lookat what those open stats are.
And then, um, there's asuppressions dashboard at the
bottom, uh, which I apparentlydidn't add to the slides
here, but that's, uh, you canalso see your suppressions.
So, um, you know, Melgun,Syngrid, Postmark, they're

(37:39):
all going to keep suppression.
So if anytime you've got a hardbounce with a contact email
address, uh, If maybe thatcontact fat fingered it, maybe
it was fictitious to begin with,that's going to be recorded
as a bounce, and that willbe recorded as a suppression
under the bounce category.
Um, same thing withspam complaints.
Um, all of that's going to showat the very bottom and another

(37:59):
table inside of inbox IQ.
Okay, so the next box hereis the IP associated field.
So we can actually see thesending IP that we're using
with their email sends.
This person has a dedicated IP.
They're actually using Syngrid.
Um, but basically the reasonI provide this is First of
all, so you can know whatsending IP you're using.
Second, so that we can go toa Talos intelligence report.

(38:23):
We can view report.
We can actually see what thatsender IP reputation looks like.
If it's neutral, that's okay.
This is.
Strictly just based upona Cisco TALIS report.
Um, they've got datapoints all over the globe.
So it's kind of useful forus to get that insight.
So, uh, center IP reputation.
So it shows neutral.
Uh, that's okay.

(38:44):
We want it to beneutral or, um, or good.
So to show neutral orgood, this is okay.
We don't want it to show bad.
Uh, if it's neutral,that's fine.
If it's good, that's perfect.
Spam level.
We always wantthis to show none.
And then more importantlyhere, the, um, block lists.
So these are all of the majorspam block lists that we

(39:05):
don't want to be a part of.
Um, if you ever showon any of these, then
that will be problematicfor your email sends.
So we certainly don'twant to do that.
Uh, but the, um, but inbox IQwill have a link for your IP,
so you can go and view theCisco Talus report on that

Keaton (39:20):
equation.
So in general, inbox IQ is goingto be, um, just a ton of data
aggregated in one spot that.
Allows you to troubleshootthat you're not able to
find easily any other way.

Matt (39:34):
Yeah.
And that's thereason I built it.
Uh, initially it was startedout as helping me, uh, but
then I realized that peoplecould take advantage of
it and be useful for them.
So yeah, exactly right.

Keaton (39:44):
And tell us a little bit about your snapshot as well.

Matt (39:46):
Yeah.
So the snapshot, um, letme go back to my slides.
I'll share that.
Uh, this is going to beuseful for that sunset policy.
So let me get this shared here.
So whenever we're talkingabout a sunset policy, um,
I built an email engagementsystem and it's done from
a linear, linear set ofworkflows inside of high level.

(40:07):
Now there's, um, two pagesworth of workflows that was
used to build the system.
Um, it's very involved.
A lot of time spent monthsand months of development to
make sure that it works, uh,works well with, um, LC email.
It works well withMelagon, SendGrid,
Postmark, any of those.
And basically what you do, thisis all delivered in a snapshot.

(40:28):
And what happens isthat basically you.
Get it installed insideof your location.
Turn all of these itemson and then that's it.
Just let it run.
It'll collect data.
There's nothingelse for you to do.
And what this is going toprovide you is basically data.
And you can see from thisclient's perspective,
there's a ton of informationthat's flowing through it.

(40:49):
Um, so you turn that on,leave it in the background
and that will allow you.
To basically, um, create,uh, large pools of, uh,
different type of data setswith using smart lists.
So we can look at our, our14 day active list, which
could consist of just opens.
Or clicks, um, or we coulddo a combination of all so

(41:11):
opens reply or opens clicksand replies so we can create
a smart list for 14 days, uh,30 days, 60 days, 90 days.
Um, the engagement systemis built all the way up to
a 90 day perspective, but itcan be extended to do, um,
months, um, further on out,which I'm going to probably
be adding here very soonbecause I've had some clients
come to me to ask for that.

(41:33):
Basically, what's going tohappen is that, um, whatever
you decide to use as a sunsetpolicy, um, whether it be 36
or 90, um, what's going tohappen is that the system will
automatically, you know, shipthem over and that's going
to keep your email reputationhealthy because now we've.
Taking that segment of youraudience that has stopped
engaging with you andthey've been migrated off.

(41:54):
We can't email them untilwe want to do it again, but
now they're going to, um,allow, that's going to allow
your open rates to, uh,continue to rise and this
will keep your domain healthy.
And that's been, uh, everytime I have a premium client,
they automatically inboxIQ, it comes with it, uh,
but this has been a very keystrategy and something that
I wanted to give the public.

(42:14):
And also worked with highlevels development team, uh,
on this project because therewere things that they were
doing that I couldn't touch,you know, behind the scenes.
Um, I worked withthem, they fixed their
problems behind that.
And now it's, it's perfect.

Keaton (42:30):
And the thing I love the most is that you
literally just turn it on.
There's nothing worse thana snapshot that requires
a million customizations.
So

Matt (42:40):
yeah, purpose built.
And there's a lot ofwork that went into it.
Yeah, I wanted to make it easy.
Just turn it on and letit, let it do its thing.

Keaton (42:47):
Yeah.
Uh, so along those lines,you're privy to what's coming
next in high levels ecosystem,and I want to get to the, the
SAS and multiple sub accountsquestion that I mentioned
at the very beginning forthose listening and waiting
for that, we will get to it.
Uh, but I'm curious,what do you.
No is coming down the pipeline.
Um, and what are youmost excited for when it

(43:10):
comes to email sendingthrough high level?

Matt (43:12):
Well, um, so now that I've been using high level
for, for a while now, um, I,I like it the best for emails
just because it gives you a Somuch control and the control
that it gives you is somethingthat people are Kind of foreign
to at the moment, but it'sgoing to catch up And so i'm
trying to teach everyone whatthis is about what you can do.

(43:32):
And so that's the beautybehind it People just aren't
familiar yet, or maybethey're not quite ready.
But what's happening behind thescenes is that Some of the cool
things that are happening Um,I'm trying to push high level
in the direction of, uh, withina single location to have the
use of, uh, multiple domains.
So, um, a use case behindthis would be that in my

(43:53):
world, I use two locations.
So, you know, if someone wereto come through and buy inbox
IQ, Uh, the email engagementsystem, those emails are
going to be sent from mytransactional sub domain.
So I can only attach one domain,uh, within a, within a high
level location, even though LCemail, they have it structured
to where you can have multipledomains, but it's not, uh, set

(44:15):
closest to the email action.
So you can have, you know,how, how are many domains
inside of LC email, butthey're specific to certain
things within different.
Uh, functions of high level.
I'm telling them not to do that.
Instead we need to, if we'reinside of workflows, we need,
if we're going to have emailactions inside of a workflow

(44:37):
under settings, we need todefine the actual sending
domain for this workflow.

Keaton (44:42):
Yeah.

Matt (44:43):
The domain needs to be set closest to the email
action, no matter where we'reat inside of the platform.
They know about it.
They're going to be movingthat direction at some point.
I just don't have an E.
T.
A.
On it.
But that's one thing thatI am pushing them for.
And that will give us all theability to properly set up our
transactional based domains forany type of purchases, password

(45:05):
resets, you know, what have you.
And then also be able tocontrol it from anywhere.
And then, um, You know,meaning that somebody can

Keaton (45:13):
unsubscribe from marketing emails, but still
keep getting emails from that,

Matt (45:17):
from the transactional side of it.
Yeah.
If you need to, for yourpassword resets or whatever.
Yeah.
So that's kind of the plan.
And then they're alsogoing to be making some,
um, heavy changes onthe unsubscribe method.
Uh, we met together, I met withtheir dev team for the purpose
of, um, helping them, uh, getaround that, the unsubscribe
process, uh, where theirsystem is so customizable.

(45:38):
It's kind of hardto nail that down.
Uh, but we spoke at lengthabout how to do that and kind
of the things that I'm doingon my own for my clients.
Uh, they took those notesand they're going to run
with it and they're going tomake some major improvements.
So that's, that's alsocoming down the line.

Keaton (45:52):
Very cool.
Unsubscribe is so exciting.
I know, right?
Yeah, glad we have someonelike you to tell them what to
do because you couldn't pay meto sit in that meeting, right?
Yeah, I enjoy it though.
That's that's whatI enjoy doing.
Yeah, that's whatI like about you.
Um, alright, so let'stalk SAS for a minute.

(46:14):
What's the most streamlinedonboarding process you've
seen to get the highestdeliverability rates for
people bringing on multiplesub accounts per week?

Matt (46:26):
Oh, um, okay.
So this one is a,uh, is a big one.
Um, I've spent lots of timedeveloping, uh, other tools.
Uh, one in particular is that,and not that you have to have
these tools, you can certainlydo this all on your own.
The key with your onboarding,um, you want everyone to
have their own custom domain.

(46:46):
Uh, if they maybe don't havetheir own domain yet, you
could sort of give them, um,a generic one that you've
created for them, but it stillneeds to be unique for them.
Okay.
So just

Keaton (46:57):
understand that.
But that would be like, uh,another, like, for example,
my software streamline, itwould be like, Client name
one dot streamline dot IOwould be their generic domain.
That's not quite as ideal, butit could be the happy medium
between that and nothing.

Matt (47:14):
Exactly.
Okay.
Yeah.
And on that same note,they need to send from that
exact subdomain to keeptheir alignment in order.
So yeah, so you could do that.
The other thing is thatif you're using, uh, if
you're not using LC email,Um, maybe eventually, um,
there's some end points thatI could take advantage of.
But if you're using Mailgun inyour onboarding, I've built a
system, uh, utilizing CloudFlarewhere, um, you onboard a client,

(47:37):
everything happens, uh, behindthe scenes, uh, using a make,
um, scenario that I've created.
Um, basically you can,uh, onboard the client
with a custom domain.
So they fill out a form.
Once they get everythingsubmitted, uh, the
automation takes place.
It goes in and adds all ofthe necessary records to
CloudFlare for their domain.

(47:58):
And then once all of thoserecords are created, um,
their domain is then addedautomatically into a high
level, uh, for their location.
Uh, if you want any customvalues to be, uh, to be set
for, for their, from displayline, you could do that.
Um, this automation, uh, again,I've spent tons of time on,
and that's something that I do.

(48:19):
Uh, there's quite a few bigagencies that, that are using
it and it, it works really well.
Um, but you couldalso define your own.
If you've got someone thatcan build some APIs through
a Cloudflare and throughhigh level, um, that, that

Keaton (48:31):
does

Matt (48:31):
it

Keaton (48:31):
work.
If, if their domainspurchased on another,

Matt (48:35):
the caveat there would be to part of the
process would be to getthem to move to Cloudflare.
So Cloudflare is that,uh, missing piece.
So everyone, or the prerequisitewould be that you have
to be using Cloudflare.
As long as you are, theycan onboard easily without
you having to touch anythingand it's all done in less
than a minute and a half.

Keaton (48:53):
Got it.
Yeah.
Um, that's amazing.
If they don't want to migratethem to Cloudflare and use
that system, um, would thebest way, I mean, high levels
made it very slick in thelast year where you just hit.
Go, it adds the nameservers or the DNS records

(49:17):
automatically, uh, just likegetting on a call with them and
basically having them do that.
And it takes five minutesif you, as long as they have
their credentials and they'rethere to do the two factor
authentication, et cetera.

Matt (49:29):
Yeah, make them aware of what they'll need for the call.
So if we're going to doan onboarding walkthrough
call, you know, maybe, uh,30 minutes to an hour, uh,
that's gonna be very useful.
So make sure they knowahead of time, and that
makes things so much easier.
So now everything's ready.
They've seen the email,they know what they
need to have up on.
Then you go through thatjust within a few minutes.

Keaton (49:47):
Great.
Yeah.
Um, beautiful.
So I want to close outwith the kind of pragmatic
discussion about I thinkmost people's issue with
email, which is that they'rejust not consistent enough.
I'm guilty of this.
Like I, I enjoy makingYouTube videos more than
I enjoy writing emails.
And so I just don'tsend enough emails.

(50:10):
Um, For a person that'sstruggling to come up with
a strategy, they just don'tknow what to send or, uh, they
feel like they keep buildinga sequence and then the
next week they need to, um,um, sorry, my, my
wife's just yelling.
My baby just started crying.
Um, the just makingsure we didn't need

(50:35):
to go to the hospital.
It sounded like I couldn'ttell if it was good or bad.
Um, where was I?
Uh, Yeah.
So for those people who arestruggling to, or yeah, okay.
Or they're coming up withsequences, welcome sequences,
soap opera sequences, whatever.

(50:55):
And then it seems likethree weeks later they
have to change it again.
And they're just sort of reachedthis point with email where
nothing's actually getting done.
They know they should do it.
They know there's so muchrevenue that can be driven
from it, but, uh, they're justsort of lackadaisical about it.
What advice would you havefor somebody in that position?

Matt (51:16):
Yeah.
So I don't send email likeI should, even though I'm
an email guy, I just don't.
Um, so I'm kind of in thesame boat, but, um, one thing
that I would, one thing thatI would say is that if you're
having trouble, um, try to backaway from, you know, getting
a full soap opera sequencein order to immediately start
using, um, a couple of thingsthere is that you don't know

(51:36):
how that's going to perform.
You don't know how peopleare going to take to it.
Uh, what I would do is startwith sending one email a week.
You can do that.
Send one email a week tokind of see how things go.
That builds sort of a, um,a regular cadence for you.
You know, it gives youplenty of time to develop it.
Those emails canbe value driven.
You could do some, youknow, promotional emails.

(51:57):
Um, you know, just start withone email a week just to kind of
test the waters because you'vegot to understand your audience.
You've got to send that dataso that you get some data back
to understand what's happening.
Once you understand it and themore that you do this, then,
and the more data that you'vegot, um, then that should start.
You know, um, give, you know,allowing you to understand what
you need to do going forward.

(52:18):
Um, that's really my, the bestadvice that I can give you.
I would, I would start slow.
You don't necessarily haveto come up with a soap
opera sequence just yet.

Keaton (52:26):
In

Matt (52:26):
fact, I've got some clients that, um, have these
extraordinarily long sequences.
And, um, sometimes I'velooked at these and sometimes
there's really good usecases for doing that.
While too often than not,sometimes it's just a little
bit too much because the samemessage is being re communicated
over and over again in somecases, and that's just going

(52:48):
to, you know, that's justnot good that the contact
has probably already seen itwithin the first two emails.
There's no reason tocontinue to repeat that same
email over and over again.

Keaton (52:58):
So I

Matt (52:58):
see that pretty often.
So just kind of be aware ofthat, which seems to be kind
of obvious, I guess, but justkind of be aware of that.
Make sure that, uh,don't make it too long.
Um, but, uh, certainlydon't continue to send the
same type of email over andover again, communicating
the exact same thing,

Keaton (53:15):
but it's also all right.
Just to have asingle welcome email.
And then send an email once aweek until you feel like you
know, what the next step is.

Matt (53:24):
Yeah.
Like with me, you know, Imight send one every couple
of months or something.
Uh, which is bad.
I know, but, um, I justdon't have time to always
focus on that side.
Um, but, um, you know, withthe email calls I'm, I'm
still, um, It's very lean.
It's just me, my wife anda couple of developers.
Um, so, um, yeah, so Ineed, I need to do better,
but yeah, so I'll send itwhenever I do it, I'll send

(53:45):
500 emails at a time and breakit out between, you know,
several hours during the day.
That's what I'll do.

Keaton (53:51):
Got it.
Uh, just to not break your listwhen you do it every day, just

Matt (53:56):
overly cautious, maybe I don't need to,
but yeah, I do that.

Keaton (53:58):
Yeah.
Okay.
And some of these big clientsthat are sending, you know,
millions of emails a month,what have you noticed in
terms of their flow withtheir copywriter and approval
processes and things that,that make that system work?
Cause my concern is always likeI can hire someone, but they're
not going to speak like me.
They're going to say stuffthat I don't want them to say.

(54:20):
And so it ends up falling on me.
And then of course.
Yeah.
I don't send asmuch as I should.

Matt (54:23):
Yeah.
Um, so I don't write copy, butwhat I've seen is that, um,
I see a lot of people takingadvantage of spreadsheets
or Google sheets, right?
So, uh, the copywriter will,um, get an understanding
of what the owner wants.
So the owner will have written.
Copy in the past or have giventhe new copywriter there,
you know, emails in the past.
And through that process, whatwill happen in the copywriter

(54:45):
will actually create thosesubject lines, add it into a
spreadsheet, uh, do the samething with the body copy.
And now, uh, those new lineitems are now going to trigger
an automation to the person thatwants to, uh, is the approver.
And that's kind of theprocess that I've seen.
The, um, the person that needsto approve the emails will
go in and look at everything.
Um, There's any adjustmentsthat need to be made.

(55:06):
That person will go in anddo it on the fly within that
spreadsheet and then marketapproved once it's approved.
And then once it's approved,then whatever sort of, um,
you know, sending frequencyor cadence has been defined,
then that cues it up for thenext edition into high level
for, for the next email send.
Um, that's typically what I see.

Keaton (55:25):
I see that

Matt (55:25):
type of skill.

Keaton (55:26):
So as we close out here, uh, give us a pitch again.
So we have, I think we'vementioned four things we
can buy from you today.
We've got.
Well, I'll, I'll just go one byone and you can tell us where
we can find it and the price.
So inbox IQ.

Matt (55:42):
Yeah.
Inbox IQ.
Uh, if you just goto funnel techie.
com, there's a nav barat the top, you'll find a
mic or you find inbox IQ.
Uh, inbox IQ is brokendown to an agency license.
It's one 97 a month forunlimited locations.
Uh, if you want to justfor one location for
yourself, it's 47 a month.
Uh, but you also get theemail engagement system

(56:04):
with that purchase.
Uh, if you want theemail engagement system,
go to funneltechia.
com, navbar, you'llsee the tool listed.
Um, if you want it a la carte,uh, the email engagement system
is a one time fee of a 2.
97.

Keaton (56:18):
Great.
And these links will allbe below in the show notes
and below YouTube as well.
Um, And then the next thingyou mentioned was this Mailgun,
Sass, Juggernaut extraordinairesystem with CloudFlare.

Matt (56:34):
Yeah, that's a good, that's a good name for it.
Probably shouldn't rename it.
It's a beast of a system.
I don't have it, um,listed on anything public.
Okay.
Whenever I do a call,I list it out, but, um,
let's, let's test it out.
I'll give you the linkand I'll let you showcase
this to your audience.
Beautiful.
So that if they're interested,um, and then of course, you
know, any of my services, uh,anytime that anyone needs to,

(56:55):
uh, take advantage of that.
Um, I'll make a special linkfor Keaton so that you guys
can take advantage of, andthere'll be a bonus for that.

Keaton (57:01):
Yeah.
Yeah.
That was the numberfour is consulting.
And then you also havelike a, a fully managed
service where you'll sendall the emails every month.
Right?

Matt (57:09):
Yeah.
Well, monitoring deliverabilityand, and helping with that.
So I'll work very closelywith your team, uh, yourself
on keeping everything jackedand keeping it delivering.
So, yeah.

Keaton (57:20):
Great.
But you stillwrite all the copy.
You're just the, the tech.

Matt (57:23):
Yeah, they write the copy.
I do the other side.
Yeah, exactly.
Yeah.
Yeah.
Yeah.
I'll get stuck in theweights if I do copy.

Keaton (57:31):
Awesome.
Right.
Um, Matt, thanks somuch for coming on.
This was a lot of knowledge.
And even if we just implementone or two things from these,
uh, pieces of advice today,guys, you will make more money.
So appreciate it, Matt.
And we'll, uh,see you next time.
Sounds good.
Take care.