February 18, 2025 • 47 mins
What if you could create a business that not only thrives but also aligns with your personal values and family commitments? Join us as we welcome Kelly Roach, a celebrated business strategist who has successfully navigated the shift from corporate executive to entrepreneurial leader. Kelly opens up about her journey in establishing faith and family-first companies, sharing how her experiences, like homeschooling her daughter, have shaped her approach to business. She inspires us to rethink the traditional work-life balance and offers practical insights into building a lifestyle-focused business that prioritizes flexibility and personal fulfillment.
Consistency is key, and Kelly’s seven-year journey with the Kelly Roach Show is a testament to the power of showing up. Through anecdotes of recording amidst a jam-packed schedule, she highlights the importance of dedication in brand building. We explore the significance of aligning actions with goals and the impact of consistent podcasting on establishing a trustworthy brand. For aspiring podcasters, Kelly provides reassurance that passion for your subject will naturally drive content creation, and she stresses the importance of being a role model for others by maintaining unwavering commitment.
In our conversation, we also cover strategic branding and the evolving landscape of coaching. Kelly emphasizes the balance between relationship-building content and promotional efforts, and discusses how authenticity and live interactions are becoming crucial in 2025's coaching world. With insights into live streaming, live launching, and creating engaging audiobooks, she shares her vision for the future of coaching and podcasting. Celebrate your podcasting milestones, embrace imperfect action, and seize the unexpected opportunities that come your way as you connect with your audience in meaningful ways.
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Have.
I got a special treat for youtoday.
I have a guest on the show that, looking back because I've been
doing a lot of reflection in2025 on like where I started,
where I'm going and kind of whatthis podcast has meant over the
last few years and if you wouldhave told me in 2018 that we
(00:24):
would have had guests like AmyPorterfield, marie Forleo and
Kelly Roach on the show, I wouldhave said what are you even
talking about?
So I am so excited to haveKelly on the show today to talk
business, to talkentrepreneurship, to talk
marketing and funnel and just Imean we covered so many things
(00:45):
that I feel like are topics wehaven't covered previously on
the podcast before, like how tobuild a business that's really
centered around family and Iknow not everyone listening to
this show has a family, or maybeyou never may even want to have
a family, but when I thinkabout building a business around
(01:06):
your lifestyle, that's reallywhat we're after, like having
that flexibility to travel or bewith your parents, be with your
kids or just have theopportunity to have space in
your calendar to do the thingsthat fulfill you and just make
you a more round version of whoyou want to be in this life.
(01:28):
I think that's where Kelly andI really aligned and we had just
an incredible conversation.
So if you're brand new to Kelly, you have to go check out her
podcast.
She has a top 1% show, which isreally exciting.
It's called the Kelly RoachShow, but here's a little bit
more about her.
Kelly Roach is a renownedbusiness strategist and mentor
who transforms overworkedentrepreneurs into seven and
(01:52):
eight figure CEOs by teachingthem how to leverage timeless
business principles with today'smost powerful online marketing
strategies.
Before founding her own company, she rose through the ranks of
a Fortune 500 firm to become theyoungest senior vice president,
leading a team of over 100 torecord-breaking sales during the
(02:14):
2008 to 2010 economic downturn.
Kelly is also a best-sellingauthor, keynote speaker and host
of the top-ranked marketingshow, the Kelly Rhodes Show.
She has been featured on majornetworks such as ABC, nbc, fox
and the CW, and in leadingpublications including Inc,
authority Magazine and Forbes.
(02:36):
She's a big deal and this wassuch an incredible conversation
and I hope that you enjoy mychat with Kelly.
Let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
(02:56):
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe All?
Right, profit Podcast listeners, we have a special guest on the
show today.
(03:16):
Welcome, kelly, so happy tohave you.
Speaker 2 (03:19):
Hi, so happy to be here.
Speaker 1 (03:21):
Yeah, this is super fun.
So I have been a fan of yoursfor a long time.
I've heard you know onlinemarketing made easy, smart,
passive income.
You've been on some really bigshows and you've shared so many
different messages aboutconfidence and strategy.
I was actually watching a videothat you did on your own show,
(03:42):
the Kelly Roach show, aboutinvesting and I was like, oh my
gosh, like this was so good.
So I know that you cover somany different pieces of
building confidence or helpingpeople with their businesses,
but can you just tell us alittle bit about you and what
your journey has been like?
Speaker 2 (04:00):
Yeah, absolutely so.
I'm a business growthstrategist and so I help people
find the fastest, most efficientway to achieve their business
growth goals.
Wife and mom I've been with myhusband for 18 years.
I have a 10-year-old daughter.
We homeschool her together.
This is our first year of doingthat, which has been the
greatest blessing ever of ourlives.
(04:21):
It's been so incredible, such agreat experience, and I started
my first company in 2012.
I took that business to eightfigures.
I built five other companies.
Now I run a portfolio in theonline space, and each of my
companies has a different valueproposition and focus and
clientele and all of thosethings.
But everything that we'refocused on is how do we help
(04:43):
people build a faith and familyfirst business so that they can
achieve their goals and dreams,while keeping what belongs first
first.
That's really the crux of it,and each of my companies play a
different role in helping peopleto make their dreams come true.
Speaker 1 (04:57):
Oh, I love this so much and I love the family first
piece of it because and thatwas actually when, when your
team reached out to me aboutbeing on the show and that was
part of the topics, it was likeall these different strategies
and pieces that we could talkabout.
And whenever it said familyfirst businesses, I was like, oh
, that's something that we'vecovered everything on the show
(05:20):
and we've never really talkedabout.
You know, from entrepreneur toentrepreneur, what that looks
like, so can you just kind oftell us like where does that
come from for you and why isthat important to you to have
that in your own business?
But show others how and whythat's possible.
Speaker 2 (05:38):
Yeah, so I'll talk about it from two perspectives.
You know why it's important tome?
Because I think family is themost important thing in life,
right?
So there's only one place thatwe're irreplaceable and that's
at home with our family.
So you know, that's reallyevery decision that I've made.
You know, in my life, even myhusband and I, when we were
dating, before we got married,before we had my daughter, we
(05:58):
knew that we were never going toput her in daycare.
We knew that one of us wasgoing to be home full time.
We didn't know which one of usthat was going to be.
We were both working corporatejobs at the time.
And then, you know, when I fellin love with what I started
doing in my own business andknew I wanted to continue with
that, it just made sense that hewas home full time.
So we've had him home full timesince she was born, which has
(06:19):
been just incredible.
It's given us so muchspaciousness and freedom as a
family and just a really calm,happy, peaceful, stress-free
home environment.
So I think you know just,there's not a lot of people in
the position that I'm in from abusiness perspective, advocating
for prioritizing your familyand the decisions that you make
(06:42):
about your family at the top ofyour list and I look at
something you do on the show ishelping people to keep creating
and to keep building withoutburnout.
And I think that that comesfrom understanding what your
true priorities are in your lifeand then understanding how to
(07:02):
allocate your time based on yourvalue system and then making
sure that your life is by designand that your business is built
to serve that, and that's whatI've spent my whole career doing
.
I couldn't do that the way Iwould have chosen to do that
when I worked in a Fortune 500.
And so when I started mybusiness, that was a huge
priority that I was going todesign my business and design my
(07:24):
life in this way for myself,but then also be able to teach
other people.
And you know, for me, I startedhaving my daughter in my
launches from a very young age.
I bring her on TV appearanceswith me.
She comes to my events.
Now she's homeschooling, shesits on my coaching calls.
She sits on my coaching calls,so she is just growing
(07:49):
explosively in so many ways.
But the reason why I do thatnot just for her but for my
clients is that the majority ofmy clients are female leaders
that want to be disruptors andchange makers, innovators,
visionaries, and I think thatthey don't have a lot of
examples of women that are allin moms and also building an
empire of like how to bringthose two things together.
(08:09):
So I try to strive ineverything that I do for to
really create an example andcreate a space for leaders to
keep what's first first withtheir faith and with their
families and see that that isnot in conflict in terms of
building a really successfulbusiness.
(08:31):
And, in fact, the better yourhome life is, the easier it is
to build a successful business.
I will die on that hill.
I just know it to be true.
The more calm your home life is, the happier and more rich and
fulfilling your home life is,the easier it is to perform in a
business sense.
So I know that was kind of along answer to your question,
(08:52):
but I think it's an importantdialogue that isn't really being
had right now, which is why I'mtrying to get out and share
this message.
Yeah, I see the divorce rates.
I see the substance abuse.
I see the people that buildsuccessful businesses just to
feel like they lost everythingin the process because they
don't have a relationship withtheir spouse, their kids, you
know, whatever the case, and soif we want to change that, we
(09:14):
have to talk about it, you knowyeah 100% and we have a motto
around here.
Speaker 1 (09:19):
It's like we're building our content around our
lifestyle and not the other wayaround, like we're not trying to
compromise.
You know, like you got to be onInstagram 24 seven or we have
to be.
You know, recording something,even when you're like it's like
no, no, no.
Like I mean, if that's worksfor you, awesome, more power to
you, but that doesn't work forme.
(09:39):
You know, I have three kids andit's crazy, it's always bananas
around here.
Kelly and I were talking you, Ihave three kids and it's crazy,
it's always bananas around here.
Kelly and I were talking.
You know, right before westarted recording, I was like
there was almost a blizzard inHouston.
Like what in the world, howdoes that happen?
And then the kids are home andthen I'm like, okay, you take a
step back and you reassess yourpriorities and say, okay, what's
the most important thing that Ineed to do, you know, for my
(10:01):
business, but also for my family, and you can do those
simultaneously.
So I love that you've kind ofput the stake in the ground of
like I'm gonna be this exampleto my communities and show them
what's possible, because I don'tthink that we have enough of
that, enough of people livingout loud and in front of
everyone of this is how I'mdoing what I'm doing behind the
(10:21):
scenes.
I'm gonna bring it out in frontand actually show you and tell
you and not keep it so secretive.
So I love that about whatyou're doing and the work that
you have.
So I want to talk about yourpodcast, because we are obsessed
with podcasts around here.
We're obsessed with originstories.
We just love the idea.
So tell us a little bit.
How long have you had yourpodcast?
(10:43):
Tell us the name of it and theaudience that you serve there.
Speaker 2 (10:46):
Yeah, so it's called the Kelly Roach Show and I think
I'm seven years in now.
I have not missed a week ofrecording since I started.
We have, I think, 1,100 andsome shows published so far and
yeah, I mean mean it's been ahuge part of building my brand.
I I teach business, uh, but onthe show not only do I teach
(11:10):
business, strategy, mindset,spiritual growth, family life,
really bringing the whole thingtogether like how do you create
a one percent business and a onepercent life, uh, and yeah,
it's been an awesome experienceand it's how a lot of my clients
life, and yeah, it's been anawesome experience and it's how
a lot of my clients find me andthen end up, you know, wanting
to work with me.
So podcasting has been a hugepart of building my brand online
(11:32):
, for sure.
Speaker 1 (11:33):
Okay, well, I can tell you that somebody was just
listening to this and they saidwhat she's never missed a week
in seven years.
So can you talk about what isthat like?
Because this is something I getasked all the time from people.
They're like but how do youkeep showing up?
Like, you know, we can say, oh,I'm going to commit to
consistency, or I'm going to dothis no matter what and I'm
(11:56):
going to keep serving myaudience.
But can you share with us ifyou have any stories of like, oh
my gosh, I had to record inthis really obnoxious place, or
I had to do something on the go?
Like what's something that'shappened with your journey?
Like, just over the years thathas, you know, almost taken you
to the point of like, oh, weweren't going to be able to make
(12:17):
it, but this is how we wereable to show up.
Do you have any strategies toshare?
Speaker 2 (12:21):
Yeah, I mean that happens all the time.
I mean, like I it's it's almostlike hard to pick a certain
time because I feel like that'sall the time right.
I mean, I think that anythingthat you commit to doing over a
long period of time, there'sgoing to be seasons where you
feel super excited and supermotivated and super connected to
what you're doing, and thenthere's seasons where you're
(12:42):
literally like fitting it injust under production time.
Last week I missed a recordingday.
I had two launches already thisyear.
It's been absolutely completelybonkers.
I started homeschooling mydaughter a couple months ago.
Things have been crazy.
My team's like we need anepisode for Monday and literally
I was like at my kitchencounter like 10 minutes before
the deadline like getting a newepisode.
(13:03):
That happens Right.
And I think the bottom line is,you know, it really is about
service, and I think that, um,you know when I say about a
faith and family first business,I think each of us were given
really unique gifts and our, ourgoal is to take responsibility
for stewarding those gifts.
And stewarding those gifts isabout being of service, it's
(13:25):
about giving, it's about sharing, it's about showing up right,
and so there's going to be somedays where you're super excited
because you have a message toshare.
You're super excited becauseyou have something that you want
to talk to the audience about,but there's also going to be
days where you show up becauseyou understand that that is the
responsibility that comes withthe gifts that you are here to
(13:47):
steward, and having faith andtrusting that by you showing up,
your role, modeling for someoneelse to show up in their life
and to show up in their businessor, you know, whatever that
looks like for them, whateverrealm you help people in.
So I think what I would say isthat it's recognizing that it's
bigger than you and recognizingthat it's not always about you.
(14:09):
And you know, champions alwayssay, like you don't operate on
emotions, based on how you'refeeling.
You operate based on the goalsthat require certain behaviors
that coincide with them, and Ithink the degree to which you
can be really, really clear onwhere you're going in your life,
where you're going on yourbusiness and what kind of
(14:29):
behaviors align with that, likeit makes decision-making really
easy.
Right, I wanna be one of thetop 1% podcasters in the world,
and that doesn't mean showing upSometimes.
That means showing upconsistently all the time, which
is why I have not missed a week, and I don't intend to, because
I think that's part of becomingthe person that your dreams
(14:52):
require is having thatrelentless pursuit of excellence
in everything that you do, evenwhen you don't feel like it
right.
Speaker 1 (15:00):
Yeah, that's fantastic.
I mean, that's mic drop rightLike that's just a message that
we just talk about all the timehere on the show.
It's like making thatcommitment to keep showing up,
you know, no matter what'shappening in your life or in
your journey, and the reason whyis because we can always tailor
it to what's going on in ourlife or that season of life in
(15:23):
what we're doing.
So I want to ask you afollow-up question to that,
because I know that there'ssomeone listening.
Maybe they haven't startedtheir podcast yet, maybe they've
been listening to this show andthey're like okay, crystal, I
think that this is going to bethe 2025, is going to be my year
, I'm going to launch my showthis year.
And they're listening to youand they're like oh my gosh, you
just said 1100.
Like, how do you keep coming upwith ideas?
(15:45):
I know that that's theirquestion, because people come to
me and they say I'm afraid I'mgonna run out of ideas, and I've
been doing this for so long.
I'm like oh, but you won't.
Like you have so many things tokeep talking about.
So do you have a strategy thatyou and your team follow, or
what do you do to keep motivated, year after year, to keep
(16:06):
showing up for your podcast?
Speaker 2 (16:07):
Yeah, absolutely Well , I mean, I think there's a
natural evolution that happensas you're in business, you're
always having conversations withpeople, so there's always new
topics all the time that sparkan idea, and I think it's just
having a process.
I know this is going to soundso simple.
It's just literally having aprocess where you write down the
ideas.
Yes, literally, that's it,because if you're building a
(16:27):
brand online, if you're servingcustomers, if you're engaging
with your audience, new topicscome up constantly and there's
always an evolution in whatyou're doing and how you're
doing it, so there's alwayssomething new to share, so
you'll never run out of ideas.
Maybe you're disorganized soyou can't put your finger on the
idea, you can't remember theidea because you didn't write it
(16:49):
down.
But that's just a matter ofjust having a system, keeping a
Google Doc or keeping aspreadsheet or whatever the case
and having lots of choices.
When you sit down to record tosay, oh you know, this is this
is something I really feelenergized around that I want to
share about today.
Speaker 1 (17:04):
Yeah, yeah.
And again, like I love thesimplicity, like I have a Google
Sheet that's still like I'vebeen doing this forever.
I like that's where everythinglives and it's like, okay,
something comes up or I find agreat link to something, even if
I don't have a fully formedidea.
I just found something that'sinteresting.
I'm like I take that link,throw it in there and then we'll
revisit that again in thefuture when it comes down to it.
(17:25):
But you said something earlierabout having your coaching
business and using your podcastto really have that top of
funnel or have that ability foryour potential customers or
clients to get to know you, andI know that there's a lot of
coaches in our audience thatwould love to hear kind of
behind the scenes, like what doyou do?
(17:45):
Do you strategically talk aboutyour coaching or do you have,
like, let's say, salespromotions, specific times of
year, because I think that theyget overwhelmed with well, I
don't want to be salesy in everysingle one of my episodes and I
want to talk about my coachingor how I'm helping people, but
they haven't really found thatgreat balance.
So I would just love to hearyour perspective because, again,
(18:07):
I listened to you you had thisspecific episode and we'll link
to it.
It was a 15-minute episodeabout investing and you're just
talking about the things thatyou plan on investing in in 2025
and what that looks like foryou, and I didn't feel like, oh
my gosh, kelly's selling to methis whole time.
I have to shut this off.
That's never happened, but I'mjust curious is that intentional
(18:30):
for you and your team and whatdoes that look like?
Speaker 2 (18:32):
Yeah, I mean I think you have to be really cognizant
of you know, brand building isactually more valuable than
selling is right, and selling isnecessary in order to transact
a deal and, like, get it done.
So selling is essential,selling is very, very important.
But brand building is actuallymore important than selling,
because selling is transactingwith one person, whereas brand
(18:55):
building allows you to transactwith hundreds, if not thousands,
of people.
So for me, when I think aboutthe podcast, it's brand first,
selling second, because mypodcast is very focused on
adding value and really buildinga relationship with the
listener where they arenaturally moving through the
know, like trust process becausethey're getting so much value.
(19:17):
They're gaining anunderstanding of how I help
people.
They can see clearly thedemonstrated expertise.
I don't have a set regimen thatI follow on every single episode
where it's like every episodehas a promo or every episode is
selling or anything like that.
I do kind of operate in seasons.
So if I'm getting ready for abig launch, you'll see that for
(19:38):
five episodes in a row I'm goingto promote that workshop and
then, once it's open, cart,those episodes are going to
mention that product.
That's open right.
But if I'm just in an openseason, like right now I'm in a
nurture season.
I might say, oh, you know, likeone of the episodes that I
think released maybe even todayI didn't check what released
today, but I think even theepisode that released today I
(19:59):
gave a four-step process.
I walked you through theprocess.
I'm like this is how it canwork for you.
This is what we do, this is howyou can do it, and here's how
you can get free training on howto do it.
Come register for a freeworkshop that I'm having.
So I think you can do it on anepisode by episode basis and I
don't think you have to be thislike super aggressive, like
(20:20):
regimented process.
I think the more organic itfeels, the better.
But I think you should havelike a plan right.
So, whether it's you're movingpeople from the podcast to your
email list, you're moving peoplefrom the podcast to book a
consultation, you're moving theminto workshops, you're moving
them into a specific low ticketoffer and then you're gonna
upsell them to the high ticket,and it doesn't need to be the
(20:43):
same all the time.
It's just like what's thestrategy?
Like, generally speaking,what's the strategy?
And I think doing what feelsauthentic and what feels good
for you is really important.
Typically shows of my size havea lot of sponsors.
I have zero sponsors.
I do not want in a 15 or 20minute episode six commercials.
(21:04):
That is like my nightmare.
I wouldn't listen to that, Iwouldn't enjoy that and so I
don't put that on my show right.
So I think it has to be reallyspecific and organic to the
creator and it has to feelreally good for you.
Speaker 1 (21:22):
And I think also there's an element of testing
and trying different thingsuntil you see what kind of lands
, right, yeah, and I love theanalogy of brand building and
selling, because that really, Ithink that what happens and so
we're talking to all of youthat's trying to start a podcast
right now and believing thatyou have to start it and
immediately start sellingeverything You're going to end
up alienating a lot of people.
(21:42):
And so what Kelly said aboutthe brand building piece and I
love what you said about theseasons right, it's like you're
going to have seasons of selling, but it's likely not going to
be every single episode that youput out for all you know, the
entire lifetime of your podcastepisode that you put out for all
you know, the entire lifetimeof your podcast.
But at the same time, thoseintentional pieces really, I
believe, help sustain youthrough your content journey,
(22:05):
because then you're like allright, we're going to be laser
focused on this one promotion.
And then I had this fun idea orthis great person that I met at
a conference and I really wantto interview them and it's just
going to be fun and lightheartedand I know my audience would
love behind the scenes, likethere can be a dance between all
that blended pieces of contentand make it work.
But back to Kelly's point youjust have to have a strategy.
(22:27):
You have to have a strategy.
So I'm so curious do you, atthe stage that you're in in your
journey, do you still come upwith all of your ideas on your
own?
Do you have a team that theykind of source some ideas and
then say, hey, here's someoptions you can choose from.
Like what does that look likefor you on the production side
of it?
Speaker 2 (22:43):
Yeah, I mostly just do my own.
I'm very intuitive in myprocess and I'm also very in
tune with the market.
So, like, most of the time,what I'm creating, I'm creating
for a reason, if that makessense, Like it's usually because
there's conversations or energyor feedback that I'm getting a
(23:04):
loop on that.
I'm like this is where I needto show up for people right now.
So I would say, 98% of the timeI just do that solo.
I don't even talk to my teamand I'm just like here, this is
what the episodes are.
You know, do the, you know getthem loaded.
But every once in a while I willgo to them and I'll just say,
hey, you know what and I do thiswith my different companies and
(23:26):
I'll say, hey, you know, I wantto record an episode that you
think will be really good forour clients in this program,
Like what's a topic that wouldbe really meaningful for them
right now?
Or if there's a team that's ina launch, I'll say, hey, what
are you hearing from a lot ofthe leads in the launch?
What's a topic that you feellike would really help, that
they need to hear?
So sometimes I'll go to themand say, like, what are you
(23:46):
hearing from the market or whatare you feeling you could really
use extra support on to sharewith people.
Speaker 1 (23:53):
Okay, yeah, I think that that's helpful is just to
know that across the board.
It's going to be different foreverybody, but thank you so much
for sharing how it is for you,because I'm the same when it
comes to that.
It's almost like it has to besticky.
It's like I have to have someorigination, even if I get some
ideas.
It has to be sticky in orderfor it to be that authentic
(24:14):
voice and come out.
Because I've tried, you know,like, oh, let me throw something
into AI and see, and then Ilike it spit something out and
I'm like, oh no, this is garbage, this is something that I
wouldn't be proud of, and that'swhen I think people really have
a hard time sustaining the show.
Speaker 2 (24:34):
When you get when you no longer have the personal
connection to what you're doingand you don't feel personally
invested in what you're creating, that's when you just feel like
you're going through themotions and it feels like a
chore, versus when there's areason why you're recording each
episode that you're recordingand there's a purpose and you
want to help someone because yousaw a need.
(24:57):
That's a completely differentenergy going into a recording
session and so you know, I thinkjust staying connected to what
you're doing is really important.
And if you need inspiration, Ido.
I do something about.
Once every other month.
I'll do a post on on Facebookand I'll just say, hey, I'm
getting ready to do a bigrecording block for the show,
(25:17):
send me all your requests.
And I'll just say, hey, I'mgetting ready to do a big
recording block for the show,send me all your requests.
And I'll get like tons ofrequests from people and I'll
just read through them and I'llfeel the ones that like, okay,
yes, I think this would reallymake a difference for people.
And I'll go off of that andI'll say, if you recommend a
show.
I'll give you a shout out inthe episode which people love.
So that's another fun way tokind of get your audience
involved.
Speaker 1 (25:38):
Yeah, thank you for sharing that.
I think that that is likeanytime.
Like if I hear my name insomeone else's podcast, I'm
always like oh my gosh, it'ssuch a, it's such a silly thing.
But it's like we get so excited, we turn giddy like little kids
and we're just like oh my gosh,like the teacher said our name
or they called on us, and Ithink that that's great.
Well, I want to ask you anotherquestion about your show,
(26:00):
because I know that you're anauthor.
You've published multiple books, so do you use your podcast to
kind of naturally bring it inLike, is it even one of those
where you're like oh, I hadn'tplanned on talking about this,
but we covered this whole thing.
You know this section of whatyou're discussing in our book.
How does that work for you?
All the?
Speaker 2 (26:19):
time, yeah.
So if I decide I want to talkabout a topic and then I realize
that I cover the topic in oneof my books, then I'll like
physically.
Oh, that's so funny.
Speaker 1 (26:30):
We're getting a real-time demo.
Speaker 2 (26:32):
This literally happened the other day and I was
like I'm going to pull out thebook and so then what I'll do is
I'll teach whatever I plannedon teaching on the show and then
, throughout the show, I'llrefer them back to Amazon or
Audible or whatever the case togo and get the book.
Also, I just did a relaunch ofone of my books.
I recorded the audio bookversion of it.
(26:53):
So I did a whole series on thepodcast leading up to that and
inviting people to get that.
So a lot of people move fromthe podcast over to the audio
book, which that's a greatcorrelation as well.
If you're an author and youhave a book that you haven't
done an audio book for, I reallystrongly recommend relaunching
the book with the audio versionand then leading people from the
podcast to the audio book,because, if you think about it,
(27:15):
those are already your audiolisteners.
Yes, they already prefer theheadphones.
So that's an easy way to getthat deeper dive, you know, into
more people's hands.
Speaker 1 (27:25):
Okay, I love this so much and that's so good I've
I've done one audio book.
How did you like thatexperience versus doing a
podcast?
How was that for you?
Oh, I loved it.
Speaker 2 (27:34):
Actually, it's so interesting.
One of the biggest pieces offeedback that I got from all the
people that purchased my audiobook was that it was fun to
listen to.
They said it sounded like apodcast instead of a boring
narrator.
That it's like chalk on thechalkboard, nails on the
chalkboard, just like so boringyou can't even listen.
And I got that comment from somany people and I think that's
(27:56):
why podcasters are the perfectpeople to record audio books
because they're fun behind themicrophone.
They're used to speaking in ananimated way, whereas normally
when an author goes and recordsor you hire someone to record a
book, it's like this verymonotonous, boring, hard to
(28:16):
listen to audio.
That doesn't give people theexperience of what you really
want the tone of your book to be.
That doesn't give people theexperience of what you really
want the tone of your book to be.
Speaker 1 (28:23):
Oh my gosh, like that's such a great point and
it's so true.
Like if I'm going to get a bookand I see, like you know, there
was someone else read it, likeI'm immediately not as excited.
I'm like, oh, like I'm sureit's still gonna be great, but
is it gonna be as great as theauthor reading it themselves?
So that's such a great point.
So, everybody that if you'vereleased a book, take Kelly's
(28:44):
advice, go back and do the audiobook, like get that going.
But I wanna ask you aboutcoaching.
So coaching in 2025, like Isaid, I think we have a lot of
coaches in our audience and Ijust wanna know personally like
I serve kind of one-to-many Idon't do a lot of one-on-one
coaching and I'm just curiousabout just the space in general,
(29:06):
what you see in 2025, like whatis the landscape of coaching
and how does that look?
And what are some of the thingsthat you and your team are
thinking about whenever it comesto how you're going to show up
online and in your business?
Speaker 2 (29:19):
Yeah, so we do do large scale high ticket coaching
.
One of my companies, thebusiness advisory, is
specifically high ticketcoaching and consulting, so
that's all that they do, and youknow.
So what I would say is this youknow, the coaching market in
and of itself has moved into thenext phase of market maturity,
which means that buyers aretypically not novice new buyers
(29:42):
anymore.
Most of the people are going tobe people that are more
discerning, buyers that havealready bought multiple products
in the online space, and sothey have a very clear picture
of what they want and what theyexpect in a relationship for
coaching.
And so you know, when we lookat 2025, it's going to be a very
relationship-based sale.
So, all those things thateveryone just pushed everyone
(30:06):
for an entire year to startusing AI in their coaching
business the worst thing youcould possibly do right now and
I know I'll get heat for thatit's the worst thing you could
do, because people are reallyonly investing in brands where
they meet all three criteriathey like the person, they
believe that they're a goodperson that actually has like
(30:29):
values and integrity andexpertise and all of those
things.
They want to have an ongoingrelationship with the brand.
They actually like the brand,what the brand stands for, who
they are in the market, how theyshow up and engage with the
world, the type of content thatthey put out and the solution.
And they believe that thesolution is superior and it can
not only fit in the amount oftime that they have, but within
(30:52):
the budget that they have togive them the result that they
want.
And this was not the case acouple years ago.
A couple years ago, when peoplewere buying coaching, they were
like, oh, this person teachesthat thing that I want, I'm
going to invest in that thing,because they wanted the result.
They didn't have the experiencethat people have today, where
they've bought so many thingswhere the business owner was MIA
(31:14):
, there was no support in theprogram, they didn't deliver on
what they said that they weregoing to deliver on, but they
were too new to know that.
They didn't know to ask theright questions.
Well, now people do know to askthe right questions.
They have higher standards,they have higher expectations.
So when you look at 2025, I sayit's the year of live launching,
live streaming and liveshopping, and the reason I say
(31:37):
that is we're in a trustrecession and the most important
thing that you could possiblydo to build trust with your
market is to show up and engagewith them in a more raw, real
and unscripted way, versus justa 30-second reel or a story or
these edited pictures.
All of those things are great.
I'm not saying they don't playa role.
I use all marketing but I thinkit's really going to be a year
(31:59):
where relationships reign and Ithink really thinking about that
is going to be super crucialfor anyone that wants to have
success in selling high ticketcoaching.
Speaker 1 (32:09):
Yeah, and I love that you.
You know, it's just basicallylive, like the aspect of having
something live.
And when you say live streaming, are you talking about live
streaming just to sell?
Talking about live streamcoaching, like webinars?
What exactly do you mean?
All of it so?
Speaker 2 (32:24):
you could be teaching , you could demo a live coaching
situation.
You could be doing a masterclass, you could be doing a
webinar, you could be doing aninterview with someone.
We could be doing this onsocial media.
It's any long form content thatgives someone the opportunity
to actually spend time with youand your brand, to work through
(32:47):
the know, like trust, buyprocess.
Yeah, yeah.
Speaker 1 (32:50):
I love that.
I love that and I think thatyou know, you just kind of
sparked something for me.
Actually, I'm like, oh, I likethis idea, because there was a
point, especially when a lot ofthe streaming platforms were
coming online.
It's like I think the marketwas flooded with people trying
to figure out streaming.
And what does this mean?
I mean just the logistics of it, like how does this work, what
buttons do I press and how do Ilet people in to join me, and
(33:13):
all of those.
How do I talk to my audience?
I want to put the comment onthe screen.
It's like it's so funny.
I remember back I don't know,kelly, if you remember like the
days of Periscope, like beforeFacebook Live was even a thing,
like I remember trying to figurethis out.
And so back to your pointearlier about continuing to
evolve and grow in your journeyand keep trying new things and
(33:36):
keep exploring what's working inthe market.
And I think for me personally,it's what makes having an online
business so fun it's because itis changing.
I think that really bothers alot of people, but the content
that we create around here isabout content and we're like man
, we just never run out of ideasto talk about and things to do.
(33:56):
So we talked about coaching, wetalked about what you're doing
in your business.
Is there anything else thatyou're really excited about in
2025, that you're looking aheadand you're already like I?
Just I can't wait to be atDecember 31st of this year and
kind of debriefing and thinkingabout all the things that maybe
(34:16):
you and your team haveaccomplished or the things that
you're working on right now.
Speaker 2 (34:22):
Not so much as from the sampling of an
accomplishment for me, but Iwould say I think that there is
a huge resurgence of leadersaround the world that are
rediscovering their faith andI'm really trying to share that
message.
In the market number one,number two, just from our first
(34:43):
few launches of the year, aswell as our clients, we're
definitely seeing that momentumis picking up huge with live
launching.
So I'm really excited to see alot of business owners fall back
in love with their businessesagain and have fun and make
money this year.
So for me, it's not so muchthat I have like a specific
accomplishment that I'm excitedto do, but I'm hopeful and
(35:08):
excited for business owners thisyear to really lean into what
matters most fall back in lovewith their businesses, grow
exponentially, have fun, putwhat goes first first, and I'm
just all in on trying to getthat message out right now.
Speaker 1 (35:29):
Well, I think that this is the reason why you are
the perfect guest to have on theshow, because those are all the
principles and values that weteach around here, because
showing up in that exact way iswhat we're trying to accomplish.
So this is I can't wait.
I can't wait to see what you'regoing to be doing in your
business this year and whateverybody listening is going to
be doing.
But, kelly, we have some rapidfire questions that we like to
(35:53):
ask all of our guests.
I did not warn you about thesebeforehand, but these will be
fun and I think that you'll adda lot of value to them.
So, are you ready?
I am ready, okay, so what pieceof advice would you give to a
brand new podcaster or contentcreator?
Speaker 2 (36:15):
Focus on sharing your gifts every single day.
Behind the microphone everysingle day.
Be behind the microphone everysingle day.
Speaker 1 (36:23):
I love that.
Okay, the next one is atwo-part question and it's what
is the dream podcast you wouldlove to be on and who is your
dream podcast guest you wouldlove to interview?
Speaker 2 (36:38):
Ooh, a dream podcast I would like to be on.
Well, I will say this I do20-minute podcast episodes.
Like I'm a down and dirty, getto it kind of gal.
I don't need, like theseextended conversations, and Joe
Rogan does three-hour shows.
(37:00):
So I have to say I think itwould be very interesting to see
where a three hour conversationwould go, because, like, I'm
done after 20 minutes so I'mvery curious of like what would
happen.
Where would this go, like youknow?
So I would say that would be agreat show, you know, for that
purpose to really get into somecrazy conversations unexpectedly
(37:24):
.
You never know where that showis going to go?
Yes, Dream podcast guest.
I don't know.
I mean I wish that I would haveinterviewed my grandparents, to
be honest, before they passed.
So I mean, I think if I couldhave anyone, it would probably
be my grandfather, because theyhad just an incredible life
(37:47):
story and they were myinspirations, they were my role
models as far as marriage andthe grandparents that they were
and everything I learned aboutgiving and being of service and
life and so many things.
Speaker 1 (38:00):
So I would say my granddad of service and life and
so many things.
So I would say my granddad, oh,I love that, I love that so
much and that's so special.
And then my last question is doyou consider yourself a
perfectionist?
Speaker 2 (38:12):
No, I love.
I am so much more focused onimperfect.
I think all of my success hascome from imperfect action, so
there's probably some areas thatI could live a little bit more
of the perfectionist life in.
(38:32):
You know what I'm saying, butbeing in imperfect action has
served me well so far in my life.
Speaker 1 (38:39):
Oh, I love that so much and I love how, matter of
fact, you answered.
That was just no, and I thinkthat it's it's so good, because
we get a lot of people that arelike, oh, like Crystal, why'd
you ask this question?
You know it's like either theyare or they're like oh, I'm a
recovering perfectionist and soI love that.
Just matter of fact, no, and Ithink that you know it's the
(39:01):
reason why you're able to keepshowing up time after time.
So I hope that everybody that'slistening to this and, you know
, walks away from ourconversation is just keep
showing up and keep sharing yourjourney.
Do you have anything else you'dlike to share?
Where can everyone follow upwith you and learn more about
all the incredible things thatyou and your businesses are
(39:23):
doing in 2025.
Speaker 2 (39:24):
Yeah, I mean, if you have a goal of growing your
business exponentially in 2025,come listen to the Kelly Roach
Show.
It's 20 minutes, literally.
It's like just getting like ashot in the arm to give you that
fuel to hit it hard and makebig things happen in your
business and in your life.
So the Kelly Roach Show is thebest place to go.
And, of course, you can followme on Instagram, kelly Roach
Official, Send me a DM and justsay hey, I heard you on the show
(39:46):
and I'd love to connect withyou.
Speaker 1 (39:48):
Yes, please, actually , wherever you're listening to
the podcast, take a screenshot.
No-transcript.
(40:09):
Oh, investments she's talkingabout investment.
I want to listen to this Likewhat's Kelly have to share.
So absolutely go check out herpodcast.
Kelly, thank you so much forbeing on the show today.
This was so much fun.
Thank you for having me.
So, like I said in thebeginning, that was such a fun
chat with Kelly.
I just go back to like the bigkey takeaways for me.
(40:31):
Her podcast has been such ahuge part of building her brand
and I love that she brought thatup like multiple times.
It's like the podcast journey,like the podcast story, just
having that around as such agreat asset for her whole
business.
So it's just reiterating that.
(40:53):
And then the consistency partlike y'all you know, like I've
been preaching consistency for asecond around here.
We talk about it all the timeand Kelly just goes to show you
having that consistent piece ofcontent, those consistent
connections with your audience,can mean all the difference.
(41:14):
And then I think about what isreally going to be the key thing
.
I love we talked about livelaunching and live streaming.
Those are really cool thingsthat I think that we can explore
.
What could that look like foryour business.
But then I also think about theimperfect action to just get
out there and do it, just to doit, and then engaging with your
(41:36):
audience and really buildingthat trust to stay connected
with them, understanding youraudience's needs and, like I
said, there were so many keytakeaways from this.
I hope that it was somethingthat really resonated with you.
I would love to know yourthoughts, so take a screenshot
wherever you're listening tothis.
Tag me, tag Kelly.
Let us know what you thoughtabout today's episode.
(41:58):
But, at the end of the day, themost important piece of this
entire conversation today wasbuilding a business, creating
content around your life and thelifestyle that you want to have
.
I truly think that that's beenone of the blessings of my
entire podcast journey islooking at my business and
(42:18):
everything we're doing from thelens of.
I still get to do really coolstuff with my family, I get to
do cool stuff with my kids and Iget to just be there for them
in ways that I wouldn't be ableto otherwise, and I'm truly,
truly grateful for that.
So I hope that you can takethat and apply it to your life
(42:39):
in whatever capacity that meansfor you.
But, man Kelly, this was a rocksolid interview and it was so
much fun.
Again, it's one of those likepinch me moments, like
milestones that I want tocelebrate as a creator that's
been doing this since 2018.
And just remind you, whetherit's your day one or day 100,
when you're listening to this,or day 1000, whether it's your
(43:01):
day one or day 100 when you'relistening to this, or day 1000,
I'm gonna encourage you to keepshowing up, because you never
know who you're gonna interview,who you're gonna cross paths
with and what that's gonna looklike for you.
So make sure, if this is yourfirst time tuning in what an
incredible episode to listen toMake sure you hit that follow or
subscribe button whereveryou're watching and listening
(43:22):
today.
And, as always, remember, keepit up.
We all have to start somewhere.
Have.
I got a special treat for youtoday.
I have a guest on the show that, looking back because I've been
doing a lot of reflection in2025 on like where I started,
where I'm going and kind of whatthis podcast has meant over the
last few years and if you wouldhave told me in 2018 that we
(00:24):
would have had guests like AmyPorterfield, marie Forleo and
Kelly Roach on the show, I wouldhave said what are you even
talking about?
So I am so excited to haveKelly on the show today to talk
business, to talkentrepreneurship, to talk
marketing and funnel and just Imean we covered so many things
(00:45):
that I feel like are topics wehaven't covered previously on
the podcast before, like how tobuild a business that's really
centered around family and Iknow not everyone listening to
this show has a family, or maybeyou never may even want to have
a family, but when I thinkabout building a business around
(01:06):
your lifestyle, that's reallywhat we're after, like having
that flexibility to travel or bewith your parents, be with your
kids or just have theopportunity to have space in
your calendar to do the thingsthat fulfill you and just make
you a more round version of whoyou want to be in this life.
(01:28):
I think that's where Kelly andI really aligned and we had just
an incredible conversation.
So if you're brand new to Kelly, you have to go check out her
podcast.
She has a top 1% show, which isreally exciting.
It's called the Kelly RoachShow, but here's a little bit
more about her.
Kelly Roach is a renownedbusiness strategist and mentor
who transforms overworkedentrepreneurs into seven and
(01:52):
eight figure CEOs by teachingthem how to leverage timeless
business principles with today'smost powerful online marketing
strategies.
Before founding her own company, she rose through the ranks of
a Fortune 500 firm to become theyoungest senior vice president,
leading a team of over 100 torecord-breaking sales during the
(02:14):
2008 to 2010 economic downturn.
Kelly is also a best-sellingauthor, keynote speaker and host
of the top-ranked marketingshow, the Kelly Rhodes Show.
She has been featured on majornetworks such as ABC, nbc, fox
and the CW, and in leadingpublications including Inc,
authority Magazine and Forbes.
(02:36):
She's a big deal and this wassuch an incredible conversation
and I hope that you enjoy mychat with Kelly.
Let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
(02:56):
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe All?
Right, profit Podcast listeners, we have a special guest on the
show today.
(03:16):
Welcome, kelly, so happy tohave you.
Speaker 2 (03:19):
Hi, so happy to be here.
Speaker 1 (03:21):
Yeah, this is super fun.
So I have been a fan of yoursfor a long time.
I've heard you know onlinemarketing made easy, smart,
passive income.
You've been on some really bigshows and you've shared so many
different messages aboutconfidence and strategy.
I was actually watching a videothat you did on your own show,
(03:42):
the Kelly Roach show, aboutinvesting and I was like, oh my
gosh, like this was so good.
So I know that you cover somany different pieces of
building confidence or helpingpeople with their businesses,
but can you just tell us alittle bit about you and what
your journey has been like?
Speaker 2 (04:00):
Yeah, absolutely so.
I'm a business growthstrategist and so I help people
find the fastest, most efficientway to achieve their business
growth goals.
Wife and mom I've been with myhusband for 18 years.
I have a 10-year-old daughter.
We homeschool her together.
This is our first year of doingthat, which has been the
greatest blessing ever of ourlives.
(04:21):
It's been so incredible, such agreat experience, and I started
my first company in 2012.
I took that business to eightfigures.
I built five other companies.
Now I run a portfolio in theonline space, and each of my
companies has a different valueproposition and focus and
clientele and all of thosethings.
But everything that we'refocused on is how do we help
(04:43):
people build a faith and familyfirst business so that they can
achieve their goals and dreams,while keeping what belongs first
first.
That's really the crux of it,and each of my companies play a
different role in helping peopleto make their dreams come true.
Speaker 1 (04:57):
Oh, I love this so much and I love the family first
piece of it because and thatwas actually when, when your
team reached out to me aboutbeing on the show and that was
part of the topics, it was likeall these different strategies
and pieces that we could talkabout.
And whenever it said familyfirst businesses, I was like, oh
, that's something that we'vecovered everything on the show
(05:20):
and we've never really talkedabout.
You know, from entrepreneur toentrepreneur, what that looks
like, so can you just kind oftell us like where does that
come from for you and why isthat important to you to have
that in your own business?
But show others how and whythat's possible.
Speaker 2 (05:38):
Yeah, so I'll talk about it from two perspectives.
You know why it's important tome?
Because I think family is themost important thing in life,
right?
So there's only one place thatwe're irreplaceable and that's
at home with our family.
So you know, that's reallyevery decision that I've made.
You know, in my life, even myhusband and I, when we were
dating, before we got married,before we had my daughter, we
(05:58):
knew that we were never going toput her in daycare.
We knew that one of us wasgoing to be home full time.
We didn't know which one of usthat was going to be.
We were both working corporatejobs at the time.
And then, you know, when I fellin love with what I started
doing in my own business andknew I wanted to continue with
that, it just made sense that hewas home full time.
So we've had him home full timesince she was born, which has
(06:19):
been just incredible.
It's given us so muchspaciousness and freedom as a
family and just a really calm,happy, peaceful, stress-free
home environment.
So I think you know just,there's not a lot of people in
the position that I'm in from abusiness perspective, advocating
for prioritizing your familyand the decisions that you make
(06:42):
about your family at the top ofyour list and I look at
something you do on the show ishelping people to keep creating
and to keep building withoutburnout.
And I think that that comesfrom understanding what your
true priorities are in your lifeand then understanding how to
(07:02):
allocate your time based on yourvalue system and then making
sure that your life is by designand that your business is built
to serve that, and that's whatI've spent my whole career doing
.
I couldn't do that the way Iwould have chosen to do that
when I worked in a Fortune 500.
And so when I started mybusiness, that was a huge
priority that I was going todesign my business and design my
(07:24):
life in this way for myself,but then also be able to teach
other people.
And you know, for me, I startedhaving my daughter in my
launches from a very young age.
I bring her on TV appearanceswith me.
She comes to my events.
Now she's homeschooling, shesits on my coaching calls.
She sits on my coaching calls,so she is just growing
(07:49):
explosively in so many ways.
But the reason why I do thatnot just for her but for my
clients is that the majority ofmy clients are female leaders
that want to be disruptors andchange makers, innovators,
visionaries, and I think thatthey don't have a lot of
examples of women that are allin moms and also building an
empire of like how to bringthose two things together.
(08:09):
So I try to strive ineverything that I do for to
really create an example andcreate a space for leaders to
keep what's first first withtheir faith and with their
families and see that that isnot in conflict in terms of
building a really successfulbusiness.
(08:31):
And, in fact, the better yourhome life is, the easier it is
to build a successful business.
I will die on that hill.
I just know it to be true.
The more calm your home life is, the happier and more rich and
fulfilling your home life is,the easier it is to perform in a
business sense.
So I know that was kind of along answer to your question,
(08:52):
but I think it's an importantdialogue that isn't really being
had right now, which is why I'mtrying to get out and share
this message.
Yeah, I see the divorce rates.
I see the substance abuse.
I see the people that buildsuccessful businesses just to
feel like they lost everythingin the process because they
don't have a relationship withtheir spouse, their kids, you
know, whatever the case, and soif we want to change that, we
(09:14):
have to talk about it, you knowyeah 100% and we have a motto
around here.
Speaker 1 (09:19):
It's like we're building our content around our
lifestyle and not the other wayaround, like we're not trying to
compromise.
You know, like you got to be onInstagram 24 seven or we have
to be.
You know, recording something,even when you're like it's like
no, no, no.
Like I mean, if that's worksfor you, awesome, more power to
you, but that doesn't work forme.
(09:39):
You know, I have three kids andit's crazy, it's always bananas
around here.
Kelly and I were talking you, Ihave three kids and it's crazy,
it's always bananas around here.
Kelly and I were talking.
You know, right before westarted recording, I was like
there was almost a blizzard inHouston.
Like what in the world, howdoes that happen?
And then the kids are home andthen I'm like, okay, you take a
step back and you reassess yourpriorities and say, okay, what's
the most important thing that Ineed to do, you know, for my
(10:01):
business, but also for my family, and you can do those
simultaneously.
So I love that you've kind ofput the stake in the ground of
like I'm gonna be this exampleto my communities and show them
what's possible, because I don'tthink that we have enough of
that, enough of people livingout loud and in front of
everyone of this is how I'mdoing what I'm doing behind the
(10:21):
scenes.
I'm gonna bring it out in frontand actually show you and tell
you and not keep it so secretive.
So I love that about whatyou're doing and the work that
you have.
So I want to talk about yourpodcast, because we are obsessed
with podcasts around here.
We're obsessed with originstories.
We just love the idea.
So tell us a little bit.
How long have you had yourpodcast?
(10:43):
Tell us the name of it and theaudience that you serve there.
Speaker 2 (10:46):
Yeah, so it's called the Kelly Roach Show and I think
I'm seven years in now.
I have not missed a week ofrecording since I started.
We have, I think, 1,100 andsome shows published so far and
yeah, I mean mean it's been ahuge part of building my brand.
I I teach business, uh, but onthe show not only do I teach
(11:10):
business, strategy, mindset,spiritual growth, family life,
really bringing the whole thingtogether like how do you create
a one percent business and a onepercent life, uh, and yeah,
it's been an awesome experienceand it's how a lot of my clients
life, and yeah, it's been anawesome experience and it's how
a lot of my clients find me andthen end up, you know, wanting
to work with me.
So podcasting has been a hugepart of building my brand online
(11:32):
, for sure.
Speaker 1 (11:33):
Okay, well, I can tell you that somebody was just
listening to this and they saidwhat she's never missed a week
in seven years.
So can you talk about what isthat like?
Because this is something I getasked all the time from people.
They're like but how do youkeep showing up?
Like, you know, we can say, oh,I'm going to commit to
consistency, or I'm going to dothis no matter what and I'm
(11:56):
going to keep serving myaudience.
But can you share with us ifyou have any stories of like, oh
my gosh, I had to record inthis really obnoxious place, or
I had to do something on the go?
Like what's something that'shappened with your journey?
Like, just over the years thathas, you know, almost taken you
to the point of like, oh, weweren't going to be able to make
(12:17):
it, but this is how we wereable to show up.
Do you have any strategies toshare?
Speaker 2 (12:21):
Yeah, I mean that happens all the time.
I mean, like I it's it's almostlike hard to pick a certain
time because I feel like that'sall the time right.
I mean, I think that anythingthat you commit to doing over a
long period of time, there'sgoing to be seasons where you
feel super excited and supermotivated and super connected to
what you're doing, and thenthere's seasons where you're
(12:42):
literally like fitting it injust under production time.
Last week I missed a recordingday.
I had two launches already thisyear.
It's been absolutely completelybonkers.
I started homeschooling mydaughter a couple months ago.
Things have been crazy.
My team's like we need anepisode for Monday and literally
I was like at my kitchencounter like 10 minutes before
the deadline like getting a newepisode.
(13:03):
That happens Right.
And I think the bottom line is,you know, it really is about
service, and I think that, um,you know when I say about a
faith and family first business,I think each of us were given
really unique gifts and our, ourgoal is to take responsibility
for stewarding those gifts.
And stewarding those gifts isabout being of service, it's
(13:25):
about giving, it's about sharing, it's about showing up right,
and so there's going to be somedays where you're super excited
because you have a message toshare.
You're super excited becauseyou have something that you want
to talk to the audience about,but there's also going to be
days where you show up becauseyou understand that that is the
responsibility that comes withthe gifts that you are here to
(13:47):
steward, and having faith andtrusting that by you showing up,
your role, modeling for someoneelse to show up in their life
and to show up in their businessor, you know, whatever that
looks like for them, whateverrealm you help people in.
So I think what I would say isthat it's recognizing that it's
bigger than you and recognizingthat it's not always about you.
(14:09):
And you know, champions alwayssay, like you don't operate on
emotions, based on how you'refeeling.
You operate based on the goalsthat require certain behaviors
that coincide with them, and Ithink the degree to which you
can be really, really clear onwhere you're going in your life,
where you're going on yourbusiness and what kind of
(14:29):
behaviors align with that, likeit makes decision-making really
easy.
Right, I wanna be one of thetop 1% podcasters in the world,
and that doesn't mean showing upSometimes.
That means showing upconsistently all the time, which
is why I have not missed a week, and I don't intend to, because
I think that's part of becomingthe person that your dreams
(14:52):
require is having thatrelentless pursuit of excellence
in everything that you do, evenwhen you don't feel like it
right.
Speaker 1 (15:00):
Yeah, that's fantastic.
I mean, that's mic drop rightLike that's just a message that
we just talk about all the timehere on the show.
It's like making thatcommitment to keep showing up,
you know, no matter what'shappening in your life or in
your journey, and the reason whyis because we can always tailor
it to what's going on in ourlife or that season of life in
(15:23):
what we're doing.
So I want to ask you afollow-up question to that,
because I know that there'ssomeone listening.
Maybe they haven't startedtheir podcast yet, maybe they've
been listening to this show andthey're like okay, crystal, I
think that this is going to bethe 2025, is going to be my year
, I'm going to launch my showthis year.
And they're listening to youand they're like oh my gosh, you
just said 1100.
Like, how do you keep coming upwith ideas?
(15:45):
I know that that's theirquestion, because people come to
me and they say I'm afraid I'mgonna run out of ideas, and I've
been doing this for so long.
I'm like oh, but you won't.
Like you have so many things tokeep talking about.
So do you have a strategy thatyou and your team follow, or
what do you do to keep motivated, year after year, to keep
(16:06):
showing up for your podcast?
Speaker 2 (16:07):
Yeah, absolutely Well , I mean, I think there's a
natural evolution that happensas you're in business, you're
always having conversations withpeople, so there's always new
topics all the time that sparkan idea, and I think it's just
having a process.
I know this is going to soundso simple.
It's just literally having aprocess where you write down the
ideas.
Yes, literally, that's it,because if you're building a
(16:27):
brand online, if you're servingcustomers, if you're engaging
with your audience, new topicscome up constantly and there's
always an evolution in whatyou're doing and how you're
doing it, so there's alwayssomething new to share, so
you'll never run out of ideas.
Maybe you're disorganized soyou can't put your finger on the
idea, you can't remember theidea because you didn't write it
(16:49):
down.
But that's just a matter ofjust having a system, keeping a
Google Doc or keeping aspreadsheet or whatever the case
and having lots of choices.
When you sit down to record tosay, oh you know, this is this
is something I really feelenergized around that I want to
share about today.
Speaker 1 (17:04):
Yeah, yeah.
And again, like I love thesimplicity, like I have a Google
Sheet that's still like I'vebeen doing this forever.
I like that's where everythinglives and it's like, okay,
something comes up or I find agreat link to something, even if
I don't have a fully formedidea.
I just found something that'sinteresting.
I'm like I take that link,throw it in there and then we'll
revisit that again in thefuture when it comes down to it.
(17:25):
But you said something earlierabout having your coaching
business and using your podcastto really have that top of
funnel or have that ability foryour potential customers or
clients to get to know you, andI know that there's a lot of
coaches in our audience thatwould love to hear kind of
behind the scenes, like what doyou do?
(17:45):
Do you strategically talk aboutyour coaching or do you have,
like, let's say, salespromotions, specific times of
year, because I think that theyget overwhelmed with well, I
don't want to be salesy in everysingle one of my episodes and I
want to talk about my coachingor how I'm helping people, but
they haven't really found thatgreat balance.
So I would just love to hearyour perspective because, again,
(18:07):
I listened to you you had thisspecific episode and we'll link
to it.
It was a 15-minute episodeabout investing and you're just
talking about the things thatyou plan on investing in in 2025
and what that looks like foryou, and I didn't feel like, oh
my gosh, kelly's selling to methis whole time.
I have to shut this off.
That's never happened, but I'mjust curious is that intentional
(18:30):
for you and your team and whatdoes that look like?
Speaker 2 (18:32):
Yeah, I mean I think you have to be really cognizant
of you know, brand building isactually more valuable than
selling is right, and selling isnecessary in order to transact
a deal and, like, get it done.
So selling is essential,selling is very, very important.
But brand building is actuallymore important than selling,
because selling is transactingwith one person, whereas brand
(18:55):
building allows you to transactwith hundreds, if not thousands,
of people.
So for me, when I think aboutthe podcast, it's brand first,
selling second, because mypodcast is very focused on
adding value and really buildinga relationship with the
listener where they arenaturally moving through the
know, like trust process becausethey're getting so much value.
(19:17):
They're gaining anunderstanding of how I help
people.
They can see clearly thedemonstrated expertise.
I don't have a set regimen thatI follow on every single episode
where it's like every episodehas a promo or every episode is
selling or anything like that.
I do kind of operate in seasons.
So if I'm getting ready for abig launch, you'll see that for
(19:38):
five episodes in a row I'm goingto promote that workshop and
then, once it's open, cart,those episodes are going to
mention that product.
That's open right.
But if I'm just in an openseason, like right now I'm in a
nurture season.
I might say, oh, you know, likeone of the episodes that I
think released maybe even todayI didn't check what released
today, but I think even theepisode that released today I
(19:59):
gave a four-step process.
I walked you through theprocess.
I'm like this is how it canwork for you.
This is what we do, this is howyou can do it, and here's how
you can get free training on howto do it.
Come register for a freeworkshop that I'm having.
So I think you can do it on anepisode by episode basis and I
don't think you have to be thislike super aggressive, like
(20:20):
regimented process.
I think the more organic itfeels, the better.
But I think you should havelike a plan right.
So, whether it's you're movingpeople from the podcast to your
email list, you're moving peoplefrom the podcast to book a
consultation, you're moving theminto workshops, you're moving
them into a specific low ticketoffer and then you're gonna
upsell them to the high ticket,and it doesn't need to be the
(20:43):
same all the time.
It's just like what's thestrategy?
Like, generally speaking,what's the strategy?
And I think doing what feelsauthentic and what feels good
for you is really important.
Typically shows of my size havea lot of sponsors.
I have zero sponsors.
I do not want in a 15 or 20minute episode six commercials.
(21:04):
That is like my nightmare.
I wouldn't listen to that, Iwouldn't enjoy that and so I
don't put that on my show right.
So I think it has to be reallyspecific and organic to the
creator and it has to feelreally good for you.
Speaker 1 (21:22):
And I think also there's an element of testing
and trying different thingsuntil you see what kind of lands
, right, yeah, and I love theanalogy of brand building and
selling, because that really, Ithink that what happens and so
we're talking to all of youthat's trying to start a podcast
right now and believing thatyou have to start it and
immediately start sellingeverything You're going to end
up alienating a lot of people.
(21:42):
And so what Kelly said aboutthe brand building piece and I
love what you said about theseasons right, it's like you're
going to have seasons of selling, but it's likely not going to
be every single episode that youput out for all you know, the
entire lifetime of your podcastepisode that you put out for all
you know, the entire lifetimeof your podcast.
But at the same time, thoseintentional pieces really, I
believe, help sustain youthrough your content journey,
(22:05):
because then you're like allright, we're going to be laser
focused on this one promotion.
And then I had this fun idea orthis great person that I met at
a conference and I really wantto interview them and it's just
going to be fun and lightheartedand I know my audience would
love behind the scenes, likethere can be a dance between all
that blended pieces of contentand make it work.
But back to Kelly's point youjust have to have a strategy.
(22:27):
You have to have a strategy.
So I'm so curious do you, atthe stage that you're in in your
journey, do you still come upwith all of your ideas on your
own?
Do you have a team that theykind of source some ideas and
then say, hey, here's someoptions you can choose from.
Like what does that look likefor you on the production side
of it?
Speaker 2 (22:43):
Yeah, I mostly just do my own.
I'm very intuitive in myprocess and I'm also very in
tune with the market.
So, like, most of the time,what I'm creating, I'm creating
for a reason, if that makessense, Like it's usually because
there's conversations or energyor feedback that I'm getting a
(23:04):
loop on that.
I'm like this is where I needto show up for people right now.
So I would say, 98% of the timeI just do that solo.
I don't even talk to my teamand I'm just like here, this is
what the episodes are.
You know, do the, you know getthem loaded.
But every once in a while I willgo to them and I'll just say,
hey, you know what and I do thiswith my different companies and
(23:26):
I'll say, hey, you know, I wantto record an episode that you
think will be really good forour clients in this program,
Like what's a topic that wouldbe really meaningful for them
right now?
Or if there's a team that's ina launch, I'll say, hey, what
are you hearing from a lot ofthe leads in the launch?
What's a topic that you feellike would really help, that
they need to hear?
So sometimes I'll go to themand say, like, what are you
(23:46):
hearing from the market or whatare you feeling you could really
use extra support on to sharewith people.
Speaker 1 (23:53):
Okay, yeah, I think that that's helpful is just to
know that across the board.
It's going to be different foreverybody, but thank you so much
for sharing how it is for you,because I'm the same when it
comes to that.
It's almost like it has to besticky.
It's like I have to have someorigination, even if I get some
ideas.
It has to be sticky in orderfor it to be that authentic
(24:14):
voice and come out.
Because I've tried, you know,like, oh, let me throw something
into AI and see, and then Ilike it spit something out and
I'm like, oh no, this is garbage, this is something that I
wouldn't be proud of, and that'swhen I think people really have
a hard time sustaining the show.
Speaker 2 (24:34):
When you get when you no longer have the personal
connection to what you're doingand you don't feel personally
invested in what you're creating, that's when you just feel like
you're going through themotions and it feels like a
chore, versus when there's areason why you're recording each
episode that you're recordingand there's a purpose and you
want to help someone because yousaw a need.
(24:57):
That's a completely differentenergy going into a recording
session and so you know, I thinkjust staying connected to what
you're doing is really important.
And if you need inspiration, Ido.
I do something about.
Once every other month.
I'll do a post on on Facebookand I'll just say, hey, I'm
getting ready to do a bigrecording block for the show,
(25:17):
send me all your requests.
And I'll just say, hey, I'mgetting ready to do a big
recording block for the show,send me all your requests.
And I'll get like tons ofrequests from people and I'll
just read through them and I'llfeel the ones that like, okay,
yes, I think this would reallymake a difference for people.
And I'll go off of that andI'll say, if you recommend a
show.
I'll give you a shout out inthe episode which people love.
So that's another fun way tokind of get your audience
involved.
Speaker 1 (25:38):
Yeah, thank you for sharing that.
I think that that is likeanytime.
Like if I hear my name insomeone else's podcast, I'm
always like oh my gosh, it'ssuch a, it's such a silly thing.
But it's like we get so excited, we turn giddy like little kids
and we're just like oh my gosh,like the teacher said our name
or they called on us, and Ithink that that's great.
Well, I want to ask you anotherquestion about your show,
(26:00):
because I know that you're anauthor.
You've published multiple books, so do you use your podcast to
kind of naturally bring it inLike, is it even one of those
where you're like oh, I hadn'tplanned on talking about this,
but we covered this whole thing.
You know this section of whatyou're discussing in our book.
How does that work for you?
All the?
Speaker 2 (26:19):
time, yeah.
So if I decide I want to talkabout a topic and then I realize
that I cover the topic in oneof my books, then I'll like
physically.
Oh, that's so funny.
Speaker 1 (26:30):
We're getting a real-time demo.
Speaker 2 (26:32):
This literally happened the other day and I was
like I'm going to pull out thebook and so then what I'll do is
I'll teach whatever I plannedon teaching on the show and then
, throughout the show, I'llrefer them back to Amazon or
Audible or whatever the case togo and get the book.
Also, I just did a relaunch ofone of my books.
I recorded the audio bookversion of it.
(26:53):
So I did a whole series on thepodcast leading up to that and
inviting people to get that.
So a lot of people move fromthe podcast over to the audio
book, which that's a greatcorrelation as well.
If you're an author and youhave a book that you haven't
done an audio book for, I reallystrongly recommend relaunching
the book with the audio versionand then leading people from the
podcast to the audio book,because, if you think about it,
(27:15):
those are already your audiolisteners.
Yes, they already prefer theheadphones.
So that's an easy way to getthat deeper dive, you know, into
more people's hands.
Speaker 1 (27:25):
Okay, I love this so much and that's so good I've
I've done one audio book.
How did you like thatexperience versus doing a
podcast?
How was that for you?
Oh, I loved it.
Speaker 2 (27:34):
Actually, it's so interesting.
One of the biggest pieces offeedback that I got from all the
people that purchased my audiobook was that it was fun to
listen to.
They said it sounded like apodcast instead of a boring
narrator.
That it's like chalk on thechalkboard, nails on the
chalkboard, just like so boringyou can't even listen.
And I got that comment from somany people and I think that's
(27:56):
why podcasters are the perfectpeople to record audio books
because they're fun behind themicrophone.
They're used to speaking in ananimated way, whereas normally
when an author goes and recordsor you hire someone to record a
book, it's like this verymonotonous, boring, hard to
(28:16):
listen to audio.
That doesn't give people theexperience of what you really
want the tone of your book to be.
That doesn't give people theexperience of what you really
want the tone of your book to be.
Speaker 1 (28:23):
Oh my gosh, like that's such a great point and
it's so true.
Like if I'm going to get a bookand I see, like you know, there
was someone else read it, likeI'm immediately not as excited.
I'm like, oh, like I'm sureit's still gonna be great, but
is it gonna be as great as theauthor reading it themselves?
So that's such a great point.
So, everybody that if you'vereleased a book, take Kelly's
(28:44):
advice, go back and do the audiobook, like get that going.
But I wanna ask you aboutcoaching.
So coaching in 2025, like Isaid, I think we have a lot of
coaches in our audience and Ijust wanna know personally like
I serve kind of one-to-many Idon't do a lot of one-on-one
coaching and I'm just curiousabout just the space in general,
(29:06):
what you see in 2025, like whatis the landscape of coaching
and how does that look?
And what are some of the thingsthat you and your team are
thinking about whenever it comesto how you're going to show up
online and in your business?
Speaker 2 (29:19):
Yeah, so we do do large scale high ticket coaching
.
One of my companies, thebusiness advisory, is
specifically high ticketcoaching and consulting, so
that's all that they do, and youknow.
So what I would say is this youknow, the coaching market in
and of itself has moved into thenext phase of market maturity,
which means that buyers aretypically not novice new buyers
(29:42):
anymore.
Most of the people are going tobe people that are more
discerning, buyers that havealready bought multiple products
in the online space, and sothey have a very clear picture
of what they want and what theyexpect in a relationship for
coaching.
And so you know, when we lookat 2025, it's going to be a very
relationship-based sale.
So, all those things thateveryone just pushed everyone
(30:06):
for an entire year to startusing AI in their coaching
business the worst thing youcould possibly do right now and
I know I'll get heat for thatit's the worst thing you could
do, because people are reallyonly investing in brands where
they meet all three criteriathey like the person, they
believe that they're a goodperson that actually has like
(30:29):
values and integrity andexpertise and all of those
things.
They want to have an ongoingrelationship with the brand.
They actually like the brand,what the brand stands for, who
they are in the market, how theyshow up and engage with the
world, the type of content thatthey put out and the solution.
And they believe that thesolution is superior and it can
not only fit in the amount oftime that they have, but within
(30:52):
the budget that they have togive them the result that they
want.
And this was not the case acouple years ago.
A couple years ago, when peoplewere buying coaching, they were
like, oh, this person teachesthat thing that I want, I'm
going to invest in that thing,because they wanted the result.
They didn't have the experiencethat people have today, where
they've bought so many thingswhere the business owner was MIA
(31:14):
, there was no support in theprogram, they didn't deliver on
what they said that they weregoing to deliver on, but they
were too new to know that.
They didn't know to ask theright questions.
Well, now people do know to askthe right questions.
They have higher standards,they have higher expectations.
So when you look at 2025, I sayit's the year of live launching,
live streaming and liveshopping, and the reason I say
(31:37):
that is we're in a trustrecession and the most important
thing that you could possiblydo to build trust with your
market is to show up and engagewith them in a more raw, real
and unscripted way, versus justa 30-second reel or a story or
these edited pictures.
All of those things are great.
I'm not saying they don't playa role.
I use all marketing but I thinkit's really going to be a year
(31:59):
where relationships reign and Ithink really thinking about that
is going to be super crucialfor anyone that wants to have
success in selling high ticketcoaching.
Speaker 1 (32:09):
Yeah, and I love that you.
You know, it's just basicallylive, like the aspect of having
something live.
And when you say live streaming, are you talking about live
streaming just to sell?
Talking about live streamcoaching, like webinars?
What exactly do you mean?
All of it so?
Speaker 2 (32:24):
you could be teaching , you could demo a live coaching
situation.
You could be doing a masterclass, you could be doing a
webinar, you could be doing aninterview with someone.
We could be doing this onsocial media.
It's any long form content thatgives someone the opportunity
to actually spend time with youand your brand, to work through
(32:47):
the know, like trust, buyprocess.
Yeah, yeah.
Speaker 1 (32:50):
I love that.
I love that and I think thatyou know, you just kind of
sparked something for me.
Actually, I'm like, oh, I likethis idea, because there was a
point, especially when a lot ofthe streaming platforms were
coming online.
It's like I think the marketwas flooded with people trying
to figure out streaming.
And what does this mean?
I mean just the logistics of it, like how does this work, what
buttons do I press and how do Ilet people in to join me, and
(33:13):
all of those.
How do I talk to my audience?
I want to put the comment onthe screen.
It's like it's so funny.
I remember back I don't know,kelly, if you remember like the
days of Periscope, like beforeFacebook Live was even a thing,
like I remember trying to figurethis out.
And so back to your pointearlier about continuing to
evolve and grow in your journeyand keep trying new things and
(33:36):
keep exploring what's working inthe market.
And I think for me personally,it's what makes having an online
business so fun it's because itis changing.
I think that really bothers alot of people, but the content
that we create around here isabout content and we're like man
, we just never run out of ideasto talk about and things to do.
(33:56):
So we talked about coaching, wetalked about what you're doing
in your business.
Is there anything else thatyou're really excited about in
2025, that you're looking aheadand you're already like I?
Just I can't wait to be atDecember 31st of this year and
kind of debriefing and thinkingabout all the things that maybe
(34:16):
you and your team haveaccomplished or the things that
you're working on right now.
Speaker 2 (34:22):
Not so much as from the sampling of an
accomplishment for me, but Iwould say I think that there is
a huge resurgence of leadersaround the world that are
rediscovering their faith andI'm really trying to share that
message.
In the market number one,number two, just from our first
(34:43):
few launches of the year, aswell as our clients, we're
definitely seeing that momentumis picking up huge with live
launching.
So I'm really excited to see alot of business owners fall back
in love with their businessesagain and have fun and make
money this year.
So for me, it's not so muchthat I have like a specific
accomplishment that I'm excitedto do, but I'm hopeful and
(35:08):
excited for business owners thisyear to really lean into what
matters most fall back in lovewith their businesses, grow
exponentially, have fun, putwhat goes first first, and I'm
just all in on trying to getthat message out right now.
Speaker 1 (35:29):
Well, I think that this is the reason why you are
the perfect guest to have on theshow, because those are all the
principles and values that weteach around here, because
showing up in that exact way iswhat we're trying to accomplish.
So this is I can't wait.
I can't wait to see what you'regoing to be doing in your
business this year and whateverybody listening is going to
be doing.
But, kelly, we have some rapidfire questions that we like to
(35:53):
ask all of our guests.
I did not warn you about thesebeforehand, but these will be
fun and I think that you'll adda lot of value to them.
So, are you ready?
I am ready, okay, so what pieceof advice would you give to a
brand new podcaster or contentcreator?
Speaker 2 (36:15):
Focus on sharing your gifts every single day.
Behind the microphone everysingle day.
Be behind the microphone everysingle day.
Speaker 1 (36:23):
I love that.
Okay, the next one is atwo-part question and it's what
is the dream podcast you wouldlove to be on and who is your
dream podcast guest you wouldlove to interview?
Speaker 2 (36:38):
Ooh, a dream podcast I would like to be on.
Well, I will say this I do20-minute podcast episodes.
Like I'm a down and dirty, getto it kind of gal.
I don't need, like theseextended conversations, and Joe
Rogan does three-hour shows.
(37:00):
So I have to say I think itwould be very interesting to see
where a three hour conversationwould go, because, like, I'm
done after 20 minutes so I'mvery curious of like what would
happen.
Where would this go, like youknow?
So I would say that would be agreat show, you know, for that
purpose to really get into somecrazy conversations unexpectedly
(37:24):
.
You never know where that showis going to go?
Yes, Dream podcast guest.
I don't know.
I mean I wish that I would haveinterviewed my grandparents, to
be honest, before they passed.
So I mean, I think if I couldhave anyone, it would probably
be my grandfather, because theyhad just an incredible life
(37:47):
story and they were myinspirations, they were my role
models as far as marriage andthe grandparents that they were
and everything I learned aboutgiving and being of service and
life and so many things.
Speaker 1 (38:00):
So I would say my granddad of service and life and
so many things.
So I would say my granddad, oh,I love that, I love that so
much and that's so special.
And then my last question is doyou consider yourself a
perfectionist?
Speaker 2 (38:12):
No, I love.
I am so much more focused onimperfect.
I think all of my success hascome from imperfect action, so
there's probably some areas thatI could live a little bit more
of the perfectionist life in.
(38:32):
You know what I'm saying, butbeing in imperfect action has
served me well so far in my life.
Speaker 1 (38:39):
Oh, I love that so much and I love how, matter of
fact, you answered.
That was just no, and I thinkthat it's it's so good, because
we get a lot of people that arelike, oh, like Crystal, why'd
you ask this question?
You know it's like either theyare or they're like oh, I'm a
recovering perfectionist and soI love that.
Just matter of fact, no, and Ithink that you know it's the
(39:01):
reason why you're able to keepshowing up time after time.
So I hope that everybody that'slistening to this and, you know
, walks away from ourconversation is just keep
showing up and keep sharing yourjourney.
Do you have anything else you'dlike to share?
Where can everyone follow upwith you and learn more about
all the incredible things thatyou and your businesses are
(39:23):
doing in 2025.
Speaker 2 (39:24):
Yeah, I mean, if you have a goal of growing your
business exponentially in 2025,come listen to the Kelly Roach
Show.
It's 20 minutes, literally.
It's like just getting like ashot in the arm to give you that
fuel to hit it hard and makebig things happen in your
business and in your life.
So the Kelly Roach Show is thebest place to go.
And, of course, you can followme on Instagram, kelly Roach
Official, Send me a DM and justsay hey, I heard you on the show
(39:46):
and I'd love to connect withyou.
Speaker 1 (39:48):
Yes, please, actually , wherever you're listening to
the podcast, take a screenshot.
No-transcript.
(40:09):
Oh, investments she's talkingabout investment.
I want to listen to this Likewhat's Kelly have to share.
So absolutely go check out herpodcast.
Kelly, thank you so much forbeing on the show today.
This was so much fun.
Thank you for having me.
So, like I said in thebeginning, that was such a fun
chat with Kelly.
I just go back to like the bigkey takeaways for me.
(40:31):
Her podcast has been such ahuge part of building her brand
and I love that she brought thatup like multiple times.
It's like the podcast journey,like the podcast story, just
having that around as such agreat asset for her whole
business.
So it's just reiterating that.
(40:53):
And then the consistency partlike y'all you know, like I've
been preaching consistency for asecond around here.
We talk about it all the timeand Kelly just goes to show you
having that consistent piece ofcontent, those consistent
connections with your audience,can mean all the difference.
(41:14):
And then I think about what isreally going to be the key thing
.
I love we talked about livelaunching and live streaming.
Those are really cool thingsthat I think that we can explore
.
What could that look like foryour business.
But then I also think about theimperfect action to just get
out there and do it, just to doit, and then engaging with your
(41:36):
audience and really buildingthat trust to stay connected
with them, understanding youraudience's needs and, like I
said, there were so many keytakeaways from this.
I hope that it was somethingthat really resonated with you.
I would love to know yourthoughts, so take a screenshot
wherever you're listening tothis.
Tag me, tag Kelly.
Let us know what you thoughtabout today's episode.
(41:58):
But, at the end of the day, themost important piece of this
entire conversation today wasbuilding a business, creating
content around your life and thelifestyle that you want to have
.
I truly think that that's beenone of the blessings of my
entire podcast journey islooking at my business and
(42:18):
everything we're doing from thelens of.
I still get to do really coolstuff with my family, I get to
do cool stuff with my kids and Iget to just be there for them
in ways that I wouldn't be ableto otherwise, and I'm truly,
truly grateful for that.
So I hope that you can takethat and apply it to your life
(42:39):
in whatever capacity that meansfor you.
But, man Kelly, this was a rocksolid interview and it was so
much fun.
Again, it's one of those likepinch me moments, like
milestones that I want tocelebrate as a creator that's
been doing this since 2018.
And just remind you, whetherit's your day one or day 100,
when you're listening to this,or day 1000, whether it's your
(43:01):
day one or day 100 when you'relistening to this, or day 1000,
I'm gonna encourage you to keepshowing up, because you never
know who you're gonna interview,who you're gonna cross paths
with and what that's gonna looklike for you.
So make sure, if this is yourfirst time tuning in what an
incredible episode to listen toMake sure you hit that follow or
subscribe button whereveryou're watching and listening
(43:22):
today.
And, as always, remember, keepit up.
We all have to start somewhere.
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