142. “How to Be a Thought Leader” with Andy Neary

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Dawn talks with Andy Neary. Speaker, Bestselling Author, Podcast host, Coach to the Insurance Industry, and founder of the Complete Game coaching program. Andy’s mission is to help business professionals build the mindset, habits, and rituals “off the field” that lead to all-star performance on it. Dawn and Andy talk about some very important concepts around your credibility, building your velocity, and then also how you make yourself stand out.

In this episode…

Who is Andy Neary and whom does he serve? (1:14).

Why is building credibility important for insurers, and can you provide a deeper understanding of insurance from a business perspective? (1:43)

Are you saying now that post-pandemic awareness trumps maybe your knowledge base? (3:20)

How would you describe thought leadership so it doesn't seem too forward-thinking to experienced professionals? (9:45)

What steps should we take to shift our content strategy to be more mission-driven rather than just routine marketing? (11:39)

How does this get us to the awareness space of the thought leadership perspective?(15:30)

Can we discuss how to authentically connect with our ideal clients through content creation, moving away from structured funnel approaches that can sometimes feel forced or inauthentic? (18:08)

How do we transition from delivering value to effectively communicating our offers and guiding potential clients on how to engage with us, while ensuring they recognize the value in our content-driven approach? (21:19)

Andy Nearye’s Information.

Website: https://andyneary.com/

YT: https://www.youtube.com/@CompleteGameConsulting

FB:https://www.facebook.com/AndyNeary333

Twitter/X:https://twitter.com/ANearyinCO

IG: https://www.instagram.com/andy_neary

LinkedIn - https://www.linkedin.com/in/andyneary/

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