137. "The Power of Lead Tracking with Avi Kumar"

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Dawn talks with Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. Dawn and Avi talk about leads for your business, and keeping track of the leads in your business with lots of different things you can learn from tracking those leads, and why we're probably not doing it enough.

In this episode…

Who is Avi Kumar and whom does he serve? (00:59).
How do most people find local businesses anymore since the Yellow Pages aren't there? (2:36)
How can businesses track leads that come from sources like Facebook Messenger, which don't show up in standard analytics? (4:32)

Do you have some recommended platforms people should check out? (8:58)

What are the 6 or 7 basic free channels for people to reach out to you, and what should we be tracking on these leads? (8:02)

What other data should we track for leads, even if they don't convert? How long should we track this information, and what should we look for? (17:16)

What kinds of business decisions, besides advertising dollar decisions, can tracking leads help with? (20:11)

Utilizing lead tracking to understand customer preferences, foster community relationships, and identify long-term trends for informed business decisions.(24:54)

Avi Kumar’s Information.

Phone: [phone]
Email: [e-mail]
Email: [e-mail]
Website: https://invisibleppc.com/
Website: https://kuware.com/
Linkedin: https://www.linkedin.com/in/avikumar/
FB: https://www.facebook.com/avi.kumar.usa/
IG: https://www.instagram.com/kuware.inc/
YT: https://www.youtube.com/channel/UCRBmWmEh8Zaqqx-hr-YL_Dw
LinkedIn:

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