Publishing Unplugged: Navigating Myths and Realities With Terry Whalin

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Summary

In this episode of "The Profitable Creative," host Christian Brim sits down with seasoned author and publisher Terry Whalen to explore the intricate world of publishing. They delve into the common myths and misconceptions authors face, the importance of setting realistic expectations, and the critical role of marketing in a book's success. Terry shares insights from his extensive experience, including the necessity of persistence and consistency, and the often-overlooked opportunities in the publishing industry. Tune in to discover how to navigate the challenges of publishing and turn your writing passion into a profitable venture.

Takeaways

Realistic Expectations: Many authors have unrealistic expectations about making money from their books. It's crucial to understand that writing a book is often more about establishing authority and opening up other opportunities than immediate financial gain.

Persistence and Consistency: Success in publishing, like entrepreneurship, requires persistence and consistency. Authors should focus on consistently promoting their work and engaging with their audience.

Marketing is Key: A well-written book is important, but effective marketing is essential for success. Authors should leverage various platforms and strategies to increase their book's visibility.

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